Sr. Content Marketing Manager

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Overview

ActiveCampaign is seeking a Senior Content Marketing Manager whose primary role will be to develop content that drives business success throughout the entire customer lifecycle. In this role, you will engage in creating various forms of content, such as original research, white papers, webinars, and landing pages, aimed at enhancing customer acquisition and retention, as well as acquiring customers for new product offerings.

Position Responsibilities

As a Senior Content Marketing Manager, your daily tasks will be multifaceted and will include:

• Creating original content that spans multiple formats, including thought leadership articles, blogs, long-form assets, email messaging, and more.
• Collaborating with outside agencies and freelancers to scale up content production, improve organic traffic, and enhance multimedia content.
• Crafting content tailored specifically to target audience segments and different stages of the buyer’s journey, as well as for broader audiences.
• Editing, proofreading, and refining content produced by others to enhance clarity and effectiveness.
• Working closely with various stakeholders across Marketing, Sales, Customer Success, and Product teams, ensuring content meets high-quality standards and aligns with growth objectives.
• Contributing to organic growth strategies and SEO initiatives to increase relevant web traffic.
• Brainstorming fresh ideas and coordinating with the Content Marketing team to develop an editorial calendar.

Required Skills

To be considered for this role, candidates should possess the following qualifications:

• At least 8 years of marketing experience, with a minimum of 5 years focused on content marketing, ideally in a fast-paced environment.
• Familiarity with SEO practices is preferred.
• Strong writing and editing skills with the ability to transform concepts into compelling narratives and clear, engaging copy.
• A passion for storytelling and aligning content with different stages of the purchasing process in an engaging manner.
• The ability to connect data with storytelling, successfully transforming quantitative insights into appealing content.
• An aptitude for articulating visual requirements and collaborating with visual storytellers, such as photo editors and graphic designers, to create impactful content.
• Proficiency in maintaining and applying verbal tone and voice standards across all produced content.
• A self-motivated individual with outstanding organizational and time management skills capable of overseeing projects from inception to completion.
• Experience with tools like Craft CMS, Adobe Analytics, Asana, among other content marketing-related systems would be advantageous.

Compensation

The salary for the Senior Content Marketing Manager position ranges from $132,000 to $181,500 annually. It's essential to note that this figure represents the base rate and does not include potential bonuses, equity, sales incentives, or any other role-specific compensation that may be applicable. ActiveCampaign is committed to equitable compensation practices, and the final salary will be determined based on a candidate’s skills, experience, and work location.

About ActiveCampaign

ActiveCampaign is dedicated to empowering small businesses and teams with its powerful platform that offers intelligent marketing automation solutions. With customers spanning over 170 countries, ActiveCampaign's offerings include personal marketing and transactional emails, along with one-to-one CRM interactions throughout the customer journey. The company prides itself on maintaining an inclusive culture which embraces diversity in perspectives, backgrounds, and voices. The representation of diverse identities within their workforce is seen as a driver of innovation and success.

Moreover, ActiveCampaign has achieved the highest customer satisfaction ratings among marketing automation and CRM solutions, demonstrating its commitment to providing successful outcomes for its users.

Company Culture and Benefits

ActiveCampaign places significant emphasis on an employee-first culture and takes great care of employee well-being. Some highlighted benefits include:

• Comprehensive health and wellness plans, including fully covered High Deductible Health Plans (HDHP), telehealth resources, and tele-mental health support.
• Open Paid Time Off Policy allowing employees to take the necessary time off as needed.
• A generous 401(k) matching program with immediate vesting.
• Quarterly benefits with options for lunch and commuting expenses or a stipend for remote home office setup.
• Access to professional development tools through platforms like LinkedIn Learning.
• Eligibility for a four-week paid sabbatical after five years of employment, along with a bonus.

Lastly, ActiveCampaign is committed to providing equal opportunities regardless of gender, race, sexual orientation, religion, or other identities. The company actively fosters inclusion through Employee Resource Groups (ERGs) that promote mentorship, professional growth, and a sense of belonging among employees.

This job offer was originally published on jobicy.com