SoFi, a next-generation financial services company, is seeking an Influencer Strategist to join their team on a contract basis. This role is designed for someone interested in shaping the marketing landscape for a company committed to transparency and alignment with their members' interests. The position offers the flexibility to work from anywhere in the world, making it ideal for remote job seekers.
SoFi aims to change the way people interact with personal finance. With a mobile-first approach, the company is revolutionizing how financial services are perceived and accessed. They pride themselves on their core values and the positive impact they make on their members' lives. SoFi's ambition is to encourage financial literacy and assist their members in achieving their financial goals. As an influencer strategist, you will be an integral part of their mission towards establishing themselves as a household name and a world-class brand.
As an Influencer Strategist at SoFi, your role will encompass various key responsibilities designed to elevate the brand through effective influencer marketing. The expectations for this role include:
Executing influencer campaign plans: Collaborate with brand and product teams to implement comprehensive influencer marketing strategies.
Sourcing and pitching influencers: Identify, evaluate, and engage influencer talent to ensure alignment with brand objectives.
Developing campaign materials: Create briefing documents to guide influencers in producing compelling and relevant content for the campaigns.
Supporting content approval: Work with the SoFi Legal and Compliance teams to ensure all content adheres to necessary regulatory guidelines.
Performance tracking: Monitor and analyze influencer campaign results to inform and optimize future strategies.
Collaborating with other teams: Partner with media and performance teams in creating influencer assets for social media channels.
Coordinating events: Ensure seamless experiences for influencers during key SoFi events, including managing travel logistics when necessary.
Candidates interested in this role should possess a skill set aligned with the role's expectations, including:
A Bachelor's degree in marketing or a related field.
A minimum of 3 years of experience in a marketing role, especially in social media and influencer marketing.
Proficiency in navigating social media channels and understanding the influencer marketplace.
Experience in contracting influencer talent and managing relationships with content creators.
Familiarity with AI tools for improving campaign efficiency, especially in ideation and audience insights.
Knowledge of affiliate marketing, including experience with platforms like the Impact affiliate platform, will be a plus.
Strong communication, writing, and analytical skills.
High emotional intelligence (EQ) for assessing situational dynamics effectively.
While the job listing does not provide exact figures, it indicates that the base pay range depends heavily on individual factors such as experience, skills, and location. SoFi also emphasizes a competitive range of benefits designed to support their employees' well-being and career growth.
SoFi is committed to promoting diversity and inclusivity within the workplace. They offer equal employment opportunities to all individuals, devoid of any discrimination based on protected characteristics such as race, religion, gender, age, disability, and more. The company is also considerate of candidates with disabilities and provides reasonable accommodations during the hiring and interview processes.
Candidates are invited to apply through the specified channels. The job does not cater to internal employees, urging current employees to use the Internal Job Board to explore open positions.
In conclusion, the Influencer Strategist role at SoFi is an exciting opportunity for marketing professionals with a knack for influencer campaigns. With a forward-thinking company culture and the chance to make meaningful contributions to the financial services landscape, this job represents a significant opportunity for qualified candidates looking to advance their careers in a remote work environment.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
