Social Media Manager

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Position Overview

The role of Social Media Manager at Digital is a distinct opportunity for those passionate about leveraging social media platforms, especially TikTok and Instagram. This position emphasizes personal branding, short-form video content, and the organic growth of an audience. The ultimate goal is to craft a high-end, education-first online presence that appeals specifically to a targeted demographic, particularly families and union members seeking life insurance benefits.

Responsibilities

The responsibilities for this role are comprehensive and require a strategic mindset. Key duties include:

• Lead the social media strategy: Develop an end-to-end social media plan tailored to TikTok and Instagram, focusing on building the account from the ground up

• Content creation and management: Define content pillars and maintain a consistent posting schedule while transforming the client's ideas into polished, engaging short-form content

• Production and editing: Oversee the creation of various content types, including Reels, TikTok videos, and other forms of short content, ensuring each piece is well-produced and visually appealing

• Personal branding: Drive the rebranding efforts, establishing a cohesive, premium, and educational identity that resonates with the target audience

• Educational content: Create accessible content that simplifies complex topics such as life insurance, family protection, and generational wealth without sounding overly sales-driven

• Account growth: Focus on organic strategies to grow the accounts, drive inbound interest, foster community interaction, and encourage referrals

• Performance tracking: Measure engagement rates and report on the effectiveness of strategies, making adjustments as necessary to optimize performance

Required Skills

To excel in this role, candidates must bring a set of essential skills:

• Experience with TikTok and Instagram: Proven ability to build and grow social media accounts effectively, supported by a portfolio that showcases clear results achieved

• Short-form video expertise: Strong skills in the ideation, filming direction, and editing of short videos, critical for the role given the focus on platforms that thrive on video content

  

• Graphic design and copywriting: Solid capabilities in graphic design, crafting captions, and copywriting that aligns with the brand's premium aesthetic

• Brand-building experience: A track record of successful brand development, particularly personal or founder-led brands, is necessary to ensure alignment with the company’s goals

• Aesthetic sensibility: A keen eye for aesthetics that appear curated and premium, avoiding a mass-market or corporate look, is crucial for this role

• Ability to communicate complex topics simply: Candidates should be adept at making finance or insurance topics accessible and engaging for a broad audience

• Growth orientation: A focus on organic growth strategies rooted in community engagement and referrals, rather than relying on paid advertising

• Collaborative mindset: Flexibility, proactivity, and a collaborative approach will help candidates take direction and drive projects independently, allowing them to thrive in this dynamic environment

Work Hours

The position requires availability during Eastern Standard Time (EST) working hours, indicating a structured schedule that aligns with typical business operations in these time zones.

Salary

While a specific salary figure is not mentioned in the job description, a Social Media Manager position typically aligns with industry standards for technology and digital-focused companies, which can range widely depending on experience and location.

Conclusion

The Social Media Manager position at Digital requires a balanced blend of creativity, strategy, and strong execution capabilities to effectively navigate the competitive landscape of social media. With a focus on an exclusive and educational digital presence, this role not only seeks to grow an organic following but also strives to establish meaningful community interactions. This offers an exciting opportunity for professionals seeking to leverage their skills in a growing industry while making a significant impact in the life insurance space.

This job offer was originally published on remoteOK.com