SEO Writer & Strategist

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Overview

Petlab Co. is seeking a passionate SEO Writer & Strategist to join their team, based in the UK. The position is a full-time role, offering a competitive salary ranging from £40,000 to £50,000 plus bonuses. This opportunity is ideal for someone with a strong background in SEO content writing and a passion for the pet industry.

About Petlab Co.

Petlab Co. is a leading name in the direct-to-consumer (DTC) pet supplement market, with over 50% market share and impressive nine-figure revenue. Their mission is to revolutionize pet health with high-quality, science-backed supplements, prominently supported by engaging and informative content. This content plays a vital role in connecting with pet owners and driving brand engagement.

Role and Responsibilities

The core responsibility of the SEO Writer & Strategist is to spearhead the planning and execution of high-quality, search-optimized content that not only educates but also engages and converts pet owners. The role encompasses a mix of SEO expertise, content creation, and strategic planning to ensure effective ranking across search engines.

As part of the SEO team, this position entails:

• Researching and determining content topics that align with audience needs.
• Writing, editing, and optimizing various types of content, including blog posts, product descriptions, and landing pages.
• Collaborating with cross-functional teams, including designers, developers, and marketing professionals, to align content with the broader brand strategy.

Reporting Structure

You will report directly to Deidre, the head of the SEO team at Petlab Co. Deidre emphasizes a collaborative and innovative approach to content that not only ranks effectively but also builds trust and engagement among pet owners.

Ideal Candidate Profile

Petlab Co. is looking for a detail-oriented and analytical writer with:

• A minimum of 3 years of experience in SEO content writing, content strategy, or digital marketing.
• Strong proficiency in SEO principles, including keyword research, search intent, on-page optimization, and effective content structuring.
• Hands-on experience with industry-standard SEO tools such as Ahrefs, SEMrush, and Google Search Console.
• A solid portfolio showcasing high-ranking SEO content.
• Experience managing content processes from inception to publication.

Candidates should possess the ability to translate complex health topics into engaging content and keep abreast of the constantly evolving digital marketing landscape.

Working Environment

At Petlab Co., team culture is built around collaboration, innovation, and shared success. The company offers a variety of benefits to foster employee well-being and growth, ensuring that they maintain a high-performance environment. Employees can expect:

• Clear Reporting: Access to accurate, timely data to support strategic decision-making.
• Collaborative Environment: A team-oriented workplace without silos, where diverse teams work together for mutual success.
• Scientific Approach: Employees are encouraged to adopt a test-and-learn mentality while navigating the challenges of a fast-paced industry.
• Autonomy and Ownership: Employees have the freedom to take initiative and drive impactful results.

Allocation of Responsibilities

The typical time allocation for this role is as follows:

• 40% on content writing and editing.
• 30% on SEO strategy and brainstorming.
• 20% on performance analysis, including monitoring key metrics.
• 10% on collaboration and cross-functional teamwork.

Employee Benefits

Petlab Co. provides an array of benefits that include:

• Private Health Care through Vitality.
• Generous Annual Leave: 28 days plus public holidays.
• Flexible Working Hours: emphasis on results over rigid schedules.
• Enhanced Maternity/Paternity/Adoption Leave.
• Unique perks such as Puppy Therapy and a Pet-Friendly Office.
• Opportunities for continued learning and development, with a generous budget allocated for further training.

Workplace Commitment

Petlab Co. is an equal opportunity employer dedicated to fostering a workplace that thrives on diversity and inclusion. The company welcomes applicants from all backgrounds and emphasizes that diversity fosters innovation and creativity.

Overall, this position is a fantastic opportunity for candidates looking to enhance their SEO skills in a rapidly evolving and customer-centric environment that values innovation and results in the pet supplement industry.

This job offer was originally published on remotive.com