SEO / GEO Manager

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Employment Hero Overview

Employment Hero is a leading company focused on simplifying the employment process for businesses and their employees. Since its inception in 2014, the company has rapidly scaled, achieving a valuation of $2 billion and operating across six countries including Australia, New Zealand, Singapore, Malaysia, the UK, and Canada. Currently, Employment Hero services over 350,000 businesses and supports more than 2 million employees worldwide. The company's mission is clear: to create an easy, valuable employment experience for all users.

Company Culture and Values

Employment Hero has established a distinctive culture known as The EH Way. This culture emphasizes mission-driven work, remote working capabilities, an AI-first approach, and a commitment to high performance. The company's environment encourages employees to operate autonomously while remaining focused on impact, adaptation, and the fulfillment of the organization's mission. Furthermore, Employment Hero promotes a remote-first work culture, meaning communication often occurs asynchronously, providing significant flexibility to employees.

Job Title and Responsibilities

The position available is for an SEO Manager, who will spearhead the company's organic performance strategy across multiple markets, specifically in Australia, New Zealand, the UK, and Canada. Key responsibilities include:

• Conducting technical SEO audits of Employment Hero’s websites
• Managing the necessary fixes by coordinating with freelancers and suppliers
• Monitoring traffic fluctuations using platforms such as Google Analytics 4 (GA4), Google Search Console (GSC), Ahrefs, and SEMrush
• Creating research-backed content briefs and conducting keyword research
• Building and optimizing landing pages considering user experience (UX) and conversion rates
• Leading backlink outreach initiatives while managing relationships with editors
• Overseeing Employment Hero's GEO program, tracking citation share across platforms like ChatGPT and Google AI
• Building repeatable AI-powered workflows to automate various SEO tasks
• Reporting on the commercial impact of SEO initiatives related to pipeline contribution and revenue

This SEO Manager role is designated as hands-on and multi-regional, requiring someone who not only understands traditional SEO but is also acutely aware of changes brought about by AI advancements.

Required Skills and Qualifications

To be successful in this role, candidates must meet several qualification criteria, including:

• A minimum of 3-5 years of experience in a dedicated SEO role, preferably with agency, B2B SaaS, or marketplace experience
• Proven track record of organic results, evidenced by tangible metrics including traffic, rankings, and revenue impact
• Strong technical knowledge in areas like crawlability, site architecture, and Core Web Vitals
• Proficiency in key tools such as Ahrefs, GA4, GSC, Screaming Frog, and SEMrush
• Experience with coordinating link-building campaigns, including the management of freelancers and other resources
• Daily use of AI tools, like Claude, ChatGPT, and Gemini, demonstrating the ability to create efficient workflows
• Ability to communicate complex information clearly to both technical and non-technical stakeholders

Compensation and Benefits

While specific salary information hasn't been disclosed, Employment Hero offers competitive compensation aligned with industry standards for the role of SEO Manager. Not only will candidates enjoy remote work flexibility and access to cutting-edge tools, but they will also be part of a highly motivated team striving for excellence. Additional benefits include:

• Employee Share Options Plan (ESOP), giving employees ownership in the company
• Generous parental leave policy and other family-oriented benefits
• Subsidized expenses related to working from home (WFH office expense budget)
• Access to learning and development opportunities
• Annual global gatherings, offering a chance to meet colleagues from around the world and strengthen team bonds

Application Process and Commitment to Diversity

All interested candidates are welcome to apply. Employment Hero emphasizes the importance of diverse perspectives and experiences within its workforce. They are committed to privacy and ensure that all candidates' application data is handled with integrity and respect.

Conclusion

The SEO Manager position at Employment Hero presents a unique opportunity for candidates passionate about SEO, technology, and making a difference in the employment landscape. Ideal candidates will embrace both personal autonomy and collective responsibility, driving the company's mission forward while enjoying the many benefits provided by an innovative and rapidly growing tech firm. Those interested in applying should prepare to demonstrate their relevant experiences and competency in a dynamic, remote-first setting.

This job offer was originally published on jobicy.com