LaunchDarkly, a forward-thinking platform that enhances modern software delivery, is currently seeking a Senior SEO & GEO Marketing Manager. This role focuses on taking ownership of the company's organic discoverability strategy across traditional search and AI-powered discovery platforms. As a crucial member of the Digital Marketing team, you'll report to the Director of Digital Demand Generation and play an instrumental role in how technical audiences find and engage with LaunchDarkly's products and content.
Key Responsibilities
Your primary responsibilities will include driving the execution and evolution of SEO and GEO strategies. This encompasses a range of tasks aimed at enhancing discoverability, improving traffic quality, and increasing the inbound pipeline. More specifically, your responsibilities will entail:
Leading the creation and management of a strategic roadmap that promotes organic growth through content strategy, on-page optimization, and link-building initiatives.
Managing end-to-end content and optimization workflows by identifying opportunities and developing briefs through publication, measurement, and iteration in cooperation with agency partners, freelancers, and internal teams.
Collaborating closely with product marketing, content, web, and communications teams to align business priorities with effective content programs that resonate with developers and technical decision-makers.
Evaluating and improving how LaunchDarkly appears in AI-generated search results and large language model-powered experiences. Additionally, you will establish benchmarks for GEO and LLMO performance and adapt your strategies as the space matures.
Utilizing various analytics platforms such as GA4, Google Search Console, and Salesforce to evaluate performance and surface opportunities. You will also be responsible for monitoring competitive landscapes, search algorithm adjustments, and emerging AI discovery trends to keep LaunchDarkly’s approach innovative and effective.
Providing editorial direction alongside hands-on writing or editing support as necessary to ensure content quality aligns with SEO and GEO objectives.
Driving cross-functional alignment on organic priorities to keep all stakeholders informed and initiatives progressing.
Required Skills and Qualifications
For this senior role, candidates must exhibit a blend of skills and experiences. Ideal candidates will have:
8+ years of B2B marketing experience, specifically with significant ownership of SEO strategy and execution, primarily targeting technical audiences.
A proven track record in building and scaling SEO programs leading to measurable business outcomes, such as increased inbound leads and pipeline conversion.
Familiarity with GEO, LLMO, or answer engine optimization approaches is advantageous, or at least a robust understanding of what is necessary to build toward effective AI discovery strategies.
Exceptional project management skills and experience coordinating various contributors across agencies, freelancers, and cross-functional teams to deliver complex programs efficiently.
Proficiency in analytics and SEO tools like GA4, Google Search Console, and Mixpanel is required, along with a working knowledge of CMS platforms.
Strong writing and editing skills tailored for technical audiences, with an ability to communicate complex concepts simply.
Excellent critical thinking, problem-solving, and stakeholder management skills to translate organic search strategy effectively across various departments.
The capacity to work autonomously in a fast-paced environment, adeptly balancing strategic planning and day-to-day execution.
Compensation and Benefits
The targeted pay for this position varies based on Geographic Zones in the United States:
Zone 1 (e.g., San Francisco, NYC): $136,000 – $187,000
Zone 2 (e.g., Los Angeles, Austin): $122,000 – $168,000
Zone 3 (All other US locations): $116,000 – $159,000
In addition to financial compensation, LaunchDarkly offers comprehensive benefits such as health, vision, and dental insurance, along with mental health support and Restricted Stock Units (RSUs).
Company Overview
LaunchDarkly is on a mission to transform software delivery and is well-placed in the tech industry. By addressing inefficiencies in traditional development cycles and ensuring that developers can innovate rapidly and effectively, they empower organizations to deliver high-quality software experiences. The company values teamwork, trust, and transparency while promoting a diverse and inclusive culture. LaunchDarkly is an equal opportunity employer, welcoming applicants from all backgrounds.
Conclusion
This role is ideal for seasoned SEO professionals looking to make a significant impact on a driving force in the tech industry. With a blend of strategic planning, collaboration, and innovative tactics, the Senior SEO & GEO Marketing Manager will play a pivotal role in shaping how LaunchDarkly's content is discovered in an increasingly AI-driven world.
This job offer was originally published on jobicy.com
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