Senior SEO & GEO Marketing Manager

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Overview

LaunchDarkly is a forward-thinking tech company actively looking for a Senior SEO & GEO Marketing Manager. This position is pivotal in driving organic discoverability strategies, especially focusing on traditional search and AI-powered discovery platforms. The business is notably adaptive to advancements in digital marketing, which is critical for reaching technical audiences who need to engage with their products and content effectively.

Responsibilities

The Senior SEO & GEO Marketing Manager will take charge of a variety of crucial tasks, predominantly aimed at enhancing LaunchDarkly's SEO and GEO (Generative Engine Optimization) strategies. Key responsibilities include:

1. Executing and evolving the SEO and GEO strategy to improve traffic quality and boost inbound leads.
2. Developing a strategic roadmap that spans comprehensive areas including content strategy, on-page optimization, site structure, and more.
3. Overseeing content creation workflows from identifying opportunities to publication, using a collaborative approach that engages with agency partners and freelance content creators.
4. Working alongside product marketing and communication teams enables the translation of business objectives into impactful content strategies.
5. Evaluating LaunchDarkly's visibility in AI-generated search results to enhance authority and visibility.
6. Utilizing various analytics platforms to track performance and suggest improvements.
7. Keeping up with industry trends and competitor activities to ensure LaunchDarkly remains at the forefront of SEO and GEO practices.
8. Occasionally providing editorial support to maintain content quality aligned with SEO objectives.

Required Skills

Qualified applicants should have a rich experience in B2B marketing, especially in developing SEO strategies tailored for products aimed at developers. Important qualifications and skills include:

• A minimum of 8 years B2B marketing experience specifically related to SEO.
• Prior experience in marketing to developers or technical audiences, ensuring an understanding of how they research and select products.
• A proven history of creating successful SEO programs that deliver measurable business results.
• Familiarity with GEO, LLMO, or similar optimization approaches will be advantageous, as will an existing strong foundation in SEO.
• Excellent project management skills to effectively coordinate multiple teams including freelancers and agencies.
• Proficiency in analytics and SEO tools such as GA4, Google Search Console, and Google Tag Manager.
• Exceptional ability to communicate and translate organic search strategies to resonate with various audiences including marketing, product, and executives.
• The capability to adapt autonomously in a rapidly changing environment while balancing both strategic planning and the execution of day-to-day tasks.

Salary and Benefits

The compensation structure at LaunchDarkly is composed of several geographic pay zones, which adjust salary based on location. The estimated pay ranges for the Senior SEO & GEO Marketing Manager position are:

• Zone 1: Includes areas like SF/Bay Area/NYC – $136,000 – $187,000.
• Zone 2: Middle tier locations like LA, Austin, and Chicago – $122,000 – $168,000.
• Zone 3: All other locations within the US – $116,000 – $159,000.

Along with the salary, LaunchDarkly offers benefits including Restricted Stock Units (RSUs), health, vision, dental insurance, along with mental health resources.

Company and Culture

LaunchDarkly is committed to a culture that values trust and transparency. They aim to build an inclusive environment where diversity is welcomed and celebrated. Moreover, they hold a non-discriminatory stance revolving around race, religion, and other attributes, ensuring every candidate is treated fairly. Their organizational values are centered on collaboration, kindness, and respect, weaving these into their approach toward teamwork.

Conclusion

For job seekers, the role of Senior SEO & GEO Marketing Manager at LaunchDarkly represents a unique opportunity to innovate in digital marketing while significantly impacting the company's growth strategy. Those with a dedication to promoting technical product outreach engaged with strong SEO practices should consider applying, especially in a fully remote setup that supports diverse working environments.

This job offer was originally published on jobicy.com