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Headway is a forward-thinking company dedicated to transforming the mental healthcare system in the United States. Established in 2019, Headway aims to provide accessible mental health services to everyone. With a focus on technology, the company operates the first software-enabled national network of therapists who accept insurance. This initiative is crucial as it addresses the acute issue that 1 in 4 people in the U.S. have a treatable mental health condition but often face barriers due to high costs and limited providers who accept insurance.
The growing network boasts over 45,000 mental healthcare providers across all 50 states, reaching over 1 million patients. As the company matures, it showcases significant financial backing, having secured over $325 million in funding from notable investors, including Andreessen Horowitz (a16z), Accel, and Google Ventures. This impressive backing highlights the company’s potential and ambition to disrupt the existing mental healthcare landscape by implementing technology solutions that enhance accessibility.
As a Senior Product Marketing Manager at Headway, you will be an integral part of the company’s strategic marketing initiatives. Reporting directly to the Senior Manager of Marketing, your role will emphasize product marketing specifically tailored for payers and health systems. This involves creating product messaging and enhancing product positioning, managing product launches, and creating sales enablement content.
In this role, you will:
Become an expert in Headway’s payer and health system products, acquiring a thorough understanding of the market landscape and customer needs.
Own the positioning and messaging for the products. This will include developing personas to refine marketing and sales activities.
Lead product launches in collaboration with various internal teams such as product management, sales, and customer experience.
Create and deploy sales training sessions and materials designed to empower the sales team, ensuring that they understand how to effectively position Headway’s offerings to potential clients.
The ideal candidate will possess:
5-7 years of product marketing experience, specifically in enterprise health tech, which is beneficial given Headway’s focus.
An empathetic nature with a strong emphasis on building relationships, both internally with teams and externally with clients.
A verifiable track record of achieving results, showcasing your ability to influence marketing initiatives positively.
An orientation towards individual growth, thriving in environments that promote open feedback and personal development.
A proactive mindset, willing to embrace challenges and dive into new situations to find innovative solutions, particularly in the realm of mental health accessibility.
Headway offers a competitive compensation package for this role. The expected base salary ranges from $163,200 to $192,000, depending on factors such as qualifications, experience, and geographic location. In addition to the base salary, the role may include:
Performance-based variable compensation.
Potential equity grants depending on role and level.
The company is committed to providing a comprehensive rewards package which includes:
Headway recognizes that a diverse team brings strength and innovation to the organization. The company is committed to an inclusive work environment that embraces diversity across various dimensions, including race, gender, and experience. Headway actively provides reasonable accommodations for applicants and employees who may require them, ensuring fairness and inclusion in all employment practices.
This opportunity as a Senior Product Marketing Manager, Commercial at Headway is more than just a job; it’s a chance to make a tangible impact on the lives of individuals facing mental health challenges. If you're looking for a dynamic environment where your contributions genuinely count and are valued, Headway represents an ideal setting. Join the mission to create an accessible mental healthcare system that serves everyone.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
