Senior Performance Marketing Manager – Paid Social

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Introduction

Samsara, a pioneer in the Connected Operations Cloud and publicly traded on NYSE as IOT, is seeking a Senior Performance Marketing Manager focused on paid social marketing efforts. The company's platform enables organizations to utilize Internet of Things (IoT) data to enhance performance and safety across various physical operations—including agriculture, transportation, and construction.

With industries comprising over 40% of global GDP, Samsara's mission is to digitally transform these sectors and improve their efficiency and sustainability. This position offers impactful opportunities to contribute to significant operations and requires a skilled individual ready to lead high-impact campaigns.

Job Overview

The Senior Performance Marketing Manager will be responsible for leading paid social campaigns across Mexico and Canada, with the goal of driving customer acquisition and business growth. The candidate will execute end-to-end strategies that focus on pipeline and revenue while building full-funnel programs.

This role demands the ability to manage campaigns on platforms like Meta (Facebook & Instagram), LinkedIn, YouTube, and CTV, amongst others. The position calls for a mix of strategic planning and hands-on execution, emphasizing data-driven decision-making to improve revenue outcomes.

Key Responsibilities

As a prospective candidate, you will:

• Develop and execute data-driven customer acquisition strategies across major platforms.
• Optimize the campaign strategy to ensure cultural relevance and localization for the Mexican and Canadian markets.
• Analyze performance data and continuously improve campaign efficiency through rigorous A/B testing.
• Collaborate cross-functionally with Sales, Marketing Ops, and Demand Generation to create integrated campaigns that align with growth goals.
• Present campaign performance insights and strategic recommendations to marketing leadership frequently.
• Uphold and champion Samsara’s cultural principles which focus on customer success, long-term growth, inclusion, teamwork, and continuous development.

Required Skills and Qualifications

Candidates interested in applying for this role should possess:

• 5+ years of experience in Paid Social marketing, particularly across platforms like Meta, LinkedIn, YouTube, and CTV.
• Proven expertise managing advertising budgets in Mexico and/or Canada, including knowledge of the unique media landscape related to each.
• Strong skills in using platform-native ad tools such as Meta Ads Manager and Google Ads.
• Familiarity with high-growth SaaS products and an understanding of the B2B sales funnel.
• Proficiency in using tracking tools like Google Tag Manager and knowledge of first-party data strategies.
• High-level analytical skills to guide decisions and prioritize initiatives based on performance data.
• Excellent interpersonal and communication abilities for effective collaboration across teams.
• A Bachelor’s degree is also required.

Additional Preferred Qualifications

Ideal candidates might also have:

• Experience working across various company segments including Commercial, Mid-Market, and Enterprise in the Americas.
• Understanding of B2B attribution models and non-linear buyer journeys, particularly in relation to video and social channels.
• Familiarity with CTV buying strategies and various audience targeting solutions.

Salary and Benefits

The position offers a competitive annual base salary ranging from $118,575 to $153,450 CAD, which can vary based on city, skills, experience, and other factors. Additionally, the role includes an initial RSU grant without a vesting cliff, along with performance-based opportunities.

Samsara’s total rewards program is designed for those who drive impactful results, offering above-market total compensation through base salary, performance-based bonuses, and stock equity — aimed at rewarding high achievers within the company.

Work Environment

Samsara fosters a culture of growth, collaboration, and innovation. As an employee, you’ll be surrounded by a high-caliber team that thrives on supporting and uplifting one another. The company’s focus on continuous professional development ensures ample opportunities for career progression within this fast-paced environment. Whether you're looking to build strategies that impact the world or contribute to a mission that supports a sustainable future, this role is designed to be both fulfilling and challenging.

Conclusion

The Senior Performance Marketing Manager role at Samsara is an excellent opportunity for a seasoned marketing professional eager to make a meaningful impact across vital industries. With a blend of strategic and hands-on work, this position demands a proactive attitude, analytical prowess, and a commitment to driving results. If you have the experience and passion for creating impactful marketing strategies within a dynamic industry, consider applying to this high-impact role.

This job offer was originally published on jobicy.com