Senior Marketing Operations Strategist

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Overview of the Position

The Senior Marketing Operations Strategist position is designed for individuals who are eager to drive scalable marketing programs through data-driven insights, automation, and process optimization. In this role, the strategist will take ownership of campaign execution workflows, enhance the marketing technology stack, and ensure accurate tracking of performance metrics to foster growth. The position is pivotal for aligning the marketing operations of the company with overarching business objectives.

Responsibilities

In this demanding role, you will collaborate closely with different cross-functional teams, including demand generation, customer marketing, and sales operations. Your immediate supervisor will be the Manager of Marketing Operations. Some of the main tasks that you will undertake can be summarized as follows:

• Manage and optimize the marketing technology stack, including the integration of new tools to enhance marketing functions.
• Train and support team members on best practices concerning marketing operations, systems, and tools.
• Lead the strategy and execution of marketing campaign operations while striving to achieve campaign goals.
• Work in tandem with email and campaign managers to enhance customer segmentation, ensuring targeted and timely messaging that drives conversion.
• Collaborate with the Sales Operations team to streamline the marketing-to-sales lead handoff process.
• Monitor all customer communications sent through marketing tools to identify gaps in alignment and areas for improvement.
• Align with the broader go-to-market (GTM) team to formulate campaign strategies, pinpoint operational bottlenecks, and enhance workflow processes.
• Assist in maintaining internal documentation necessary for marketing procedures and programs.
• Ensure database cleanliness by implementing best practices for data hygiene, regularly reviewing and updating databases.
• Analyze marketing data and provide actionable insights aimed at optimizing campaign performance.

Required Skills and Qualifications

To excel in this role at Thinkific, candidates should possess specific experience and skills, mainly:

• At least three years of experience in a Marketing Operations role, ideally within a B2B SaaS environment.
• Strong expertise in utilizing marketing automation platforms such as HubSpot or Marketo, focusing on setup, management, and optimization.
• Proven experience in implementing campaign workflows and lifecycle tracking to facilitate demand generation efforts.
• Excellent communication and project management abilities to coordinate efficiently across various teams.
• Familiarity with CRM systems (like Salesforce) and marketing analytics for performance tracking.
• Ability to troubleshoot technical issues, optimize processes, and effectively engage with cross-functional teams.
• A strong analytical mindset capable of converting data into actionable insights.
• Understanding of data governance and compliance best practices, including GDPR and CCPA.
• A penchant for continuous learning and skill enhancement, be it through formal education or in a professional setting.

Additional qualifications that are desirable, though not mandatory, include:

• Experience in creating and maintaining lead scoring systems.
• Knowledge of API integrations connecting marketing automation tools with other software.
• Proficiency in using business intelligence tools like Looker or Tableau for in-depth data analysis.
• Basic familiarity with HTML and CSS for email customization purposes.

Compensation

The estimated salary for this Senior Marketing Operations Strategist role ranges from $90,000 to $110,000 CAD. The actual salary may vary based on the candidate's skills, knowledge, and prior experience, as well as internal equity assessments. Additionally, this position may offer opportunities for bonuses and equity.

Company Overview: Thinkific

Thinkific is a pioneering company that focuses on providing educational tools and resources for entrepreneurs looking to develop and sell online courses. The company prides itself on fostering a culture of diversity, equity, inclusion, and belonging across all aspects of its business. Furthermore, it strongly encourages applicants of varied backgrounds and experiences to apply, assuring equal employment opportunities.

Application Suggestion

Individuals who represent a close fit for the ideal profile, even if they lack certain qualifications, are encouraged to submit an application. Thinkific distinguishes itself by its commitment to offering accessible interview experiences and accommodating all prospective candidates’ needs throughout the hiring process.

Conclusion

This role at Thinkific offers an exciting opportunity for a Marketing Operations strategist interested in enhancing their skills while working within dynamic teams. Candidates seeking a challenging yet rewarding position in marketing should consider applying to join this innovative company.

This job offer was originally published on jobicy.com