Senior Director/Executive Director, Non-Personal Promotion Strategy and Executio

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Introduction

BeiGene is actively seeking a Senior Director/Executive Director for their Non-Personal Promotion Strategy and Execution role, aimed at enhancing digital marketing strategies for their hematology franchise. As an organization dedicated to fighting cancer, BeiGene offers a dynamic environment filled with challenging and exciting opportunities for experienced professionals. The company is growing rapidly, which highlights the necessity for skilled professionals in various fields, especially in digital marketing.

Company Overview

Founded with a mission to improve the lives of cancer patients, BeiGene has a proven track record in the pharmaceutical industry. As they expand their digital presence, they are focusing not only on the approval and launch of new products but also on implementing effective digital strategies to market their existing and upcoming medicines. The organization prioritizes collaboration, innovation, and a strong commitment to patient care, emphasizing their values and competencies such as Driving Excellence and a Collaborative Spirit.

Job Role Overview

The Senior Director/Executive Director role is crucial within BeiGene's Hematology Franchise, which boasts a competitive portfolio that includes brands like BRUKINSA and the recently approved BEQALZI. The individual in this position will report directly to the Vice President of Hematology Marketing and will be responsible for shaping and executing a comprehensive digital marketing strategy across various channels.

Key Responsibilities

1. Develop Digital Strategy: Create a strategy that balances the needs of all hematology brands throughout their lifecycle.
2. Framework Establishment: Set the framework for collaboration between different functions within BeiGene to ensure efficient and compliant operations in the digital space.
3. Media Management: Oversee digital media planning for healthcare professionals (HCPs) and consumers, acting as the primary contact with media agencies.
4. Brand Alignment: Work closely with brand leads to ensure alignment of digital plans with overarching strategic objectives.
5. Cross-Functional Leadership: Lead a diverse core team across various functions including marketing, medical affairs, and digital execution.
6. Optimization Development: Collaborate to enhance BeiGene's Omnichannel Ecosystem, enabling personalized customer outreach.
7. Performance Metrics: Report on digital performance metrics and adjust strategies accordingly.
8. Budget Management: Coordinate and own the digital budget for each brand while ensuring compliance with various regulatory and legal requirements.
9. Goal Setting and Team Alignment: Establish clear goals for teams and ensure efforts align with overall business priorities.

Required Skills and Qualifications

To be successful in this role, candidates should possess:

• A Bachelor's degree in business, marketing, life sciences, or a related field, preferably with an MBA or advanced degree.
• A minimum of 12 years of experience in pharmaceutical marketing or relevant fields such as sales or market research.
• Familiarity with creating and executing digital media strategies in competitive markets.
• Proven ability to lead teams and collaborate across various functions.
• Strong communication skills and the ability to maintain performance even in challenging situations.
• Proficiency in Microsoft Office and the overall digital landscape.

Desired Attributes

Candidates should exhibit key attributes such as:

• Self-direction while aligning with brand leadership.
• A team-oriented mindset, fostering inclusivity and collaboration.
• A proactive approach to problem-solving and innovation.
• A calm demeanor in the face of challenges, promoting a positive work environment.

Salary and Benefits

The Senior Director/Executive Director role offers a competitive salary ranging from $224,500 to $294,500 annually. Compensation packages at BeiGene are determined based on multiple factors, and this position is also eligible for performance bonuses, stock ownership opportunities, and various benefit programs which include:

• Medical, Dental, and Vision Insurance
• 401(k) plan with matching contributions
• Flexible Spending Accounts (FSA and HSA)
• Paid Time Off (PTO) and wellness programs

Conclusion

For job seekers looking to make an impactful difference in the pharmaceutical sector, the role of Senior Director/Executive Director at BeiGene offers a unique opportunity. The successful candidate will not only contribute directly to the advancement of cancer treatment but will also be integral in developing and executing innovative strategies that enhance market presence. This is a fulfilling role for qualified professionals passionate about making a mark in the industry while benefiting from an attractive compensatory package and a supportive work culture.

This job offer was originally published on himalayas.app