Salesforce Marketing Cloud (SFMC) CRM Operations Specialist – Advertising

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Overview

Truelogic, a reputable provider of nearshore staff augmentation services based in New York, is currently looking to hire a Salesforce Marketing Cloud (SFMC) CRM Operations Specialist. With over two decades of experience, Truelogic has partnered with diverse organizations from start-ups to major industry leaders, assisting them in achieving their digital transformation objectives. They employ a team of over 600 skilled professionals located in Latin America who work collaboratively with U.S. companies on impactful projects.
This position offers job seekers an exciting opportunity within a dynamic team that focuses on personal development, exceptional career growth, and contributions to transformative projects shaping the future of digital communications.

Company Background

Truelogic has established itself as a leader in providing technology solutions to various businesses. They leverage their talented workforce to drive digital disruption and foster long-standing partnerships with corporations across different sectors. In this role, you will also be supporting one of the Middle East's leading strategic digital communications agencies, which specializes in areas like digital strategy, content production, customer experience, and social media.

Job Summary

The Salesforce Marketing Cloud (SFMC) CRM Operations Specialist will primarily focus on supporting campaign execution, audience management, marketing automation, and overall CRM operations. This role is vital for ensuring the efficient implementation of marketing strategies across multiple digital channels.
The specialist will collaborate with the Marketing, CRM, Analytics, and Technology teams to ensure a seamless experience for the clients. They will utilize Salesforce Marketing Cloud tools to optimize campaign performance and troubleshoot any operational issues.

Key Responsibilities

• Build, execute, and optimize campaigns within Salesforce Marketing Cloud
• Manage audience segmentation, data extensions, and subscriber lists
• Configure and maintain customer journeys as well as automation workflows
• Support execution across email, SMS, and other multi-channel campaigns
• Monitor and analyze campaign performance while addressing delivery challenges
• Ensure data integrity by adhering to compliance and governance standards
• Support testing, quality assurance, and campaign deployment

Qualifications

To be suitable for this position, candidates need to possess the following required skills and qualifications:

• 3-6+ years of experience in Salesforce Marketing Cloud
• Proficiency in Journey Builder, Automation Studio, and Email Studio
• Experience in audience segmentation and campaign deployment with a strong emphasis on quality assurance
• Solid understanding of email marketing best practices and CRM operations
• Ability to collaborate effectively with various stakeholders, particularly within Marketing and Technology arenas
• Fluent in English and available to support business operations during Middle East business hours

Work Environment

The remote work structure offers employees the flexibility to perform their duties from any location conducive to their productivity. Candidates need only a laptop and a reliable internet connection to succeed in this role. Truelogic emphasizes a work-life balance, providing employees with a culture that values their well-being and time.

Compensation and Benefits

• Highly competitive salary in USD, which exceeds typical market offerings
• Paid time off policies, allowing employees to recharge and focus on personal well-being
• Flexible work arrangements with an emphasis on deliverables over time spent working
• Opportunities to work alongside top-tier U.S. companies on high-impact projects, enhancing one's professional skills and expertise

Why Join Truelogic?

Working at Truelogic presents candidates with the unique opportunity to be part of a global network of over 600 professionals across more than 25 countries. Team members can expect collaboration with a diverse workforce, highlighting the company’s commitment to promoting a multicultural work environment.
In summary, this role offers a conducive atmosphere for professional growth and a chance to network with expert colleagues and pioneering companies. The work structure, combined with advantageous compensation and a strong organizational culture, positions Truelogic as an attractive employer for prospective job seekers looking to make a significant impact in digital marketing and CRM operations.

This job offer was originally published on jobicy.com