Salesforce Business Analyst

Overview

The position of Salesforce Business Analyst at Nielsen, a global leader in audience measurement and data analytics, plays a critical role in the company's Revenue Operations Technology team. This role is strategically positioned as a liaison between various global business units and the Salesforce platform team. The primary focus is to enhance the operational capabilities of the Salesforce ecosystem to support global revenue growth and improve measurable operational efficiency.

Company Background

Nielsen is renowned for harnessing powerful insights that influence decisions across the media landscape. The company is dedicated to improving consumer understanding and aligning technological capabilities to meet user demands. With a legacy of innovation, employees at Nielsen are encouraged to collaborate and drive impactful results, enabling them to shape a better media future for everyone.

Job Responsibilities

As a Salesforce Business Analyst, your responsibilities will include:

  • Global Requirement Gathering: Leading workshops to gather requirements from global teams and translating these into detailed user stories and process maps.

  • Process Optimization & Governance: Analyzing and streamlining Salesforce workflows to reduce manual inefficiencies and enhance productivity while ensuring data governance.

  • Thought Leadership: Providing insights on Salesforce best practices and guiding stakeholders towards sustainable solutions.

  • AI Transformation: Identifying areas where AI technology can automate processes and improve efficiency through innovative solutions like Agentforce.

  • Enterprise Integration Alignment: Collaborating with technical teams to enhance Salesforce capabilities that integrate with platforms such as SAP S/4HANA.

  • Stakeholder Consensus: Documenting and presenting technical solutions and workflow changes to gain approval from senior executives.

  • Testing and Training: Supporting project implementation teams and contributing to validation processes and training documentation.

Required Skills and Qualifications

To excel in this position, candidates must possess several key qualifications:

  • Salesforce Experience: A minimum of 5 years in a Business Analyst role within an enterprise-level Salesforce environment, specifically in Sales, Service, or Experience Clouds.

  • Enterprise Platform Knowledge: Familiarity with data flow mapping and requirements gathering for multi-system integrations, ideally with experience involving SAP S/4HANA.

  • Business Process Engineering: Proven abilities in mapping business processes, creating user experiences, and synchronizing efforts among diverse teams.

  • Agile Proficiency: Deep experience working in Agile/Scrum methodologies with tools like Jira and Confluence.

  • Communication Skills: Outstanding skills in communication, negotiation, and conflict resolution, with the ability to challenge existing workflows and design solutions effectively.

  • Educational Background: A Bachelor’s degree in Business Administration, Management Information Systems (MIS), Computer Science, or a related field is required.

Certifications

Candidates must have or actively pursue certain specialized Salesforce certifications, including:

  • Salesforce Certified Business Analyst (mandatory)
  • Salesforce Certified AI Associate (mandatory)
  • Salesforce Certified Administrator (preferred)

Compensation and Benefits

The compensation structure for the Salesforce Business Analyst role is competitive, offering a base salary range that may vary based on various factors such as experience, qualifications, and geographical considerations. The role may also be eligible for bonuses, equity, or other incentives. Nielsen is committed to providing a comprehensive benefits package, which includes health and wellness plans, a 401(k) plan with company matching, and generous paid time off. Additional benefits may vary depending on the specific role, possibly including a company-provided vehicle or discretionary bonuses.

Conclusion

For job seekers interested in this opportunity, the Salesforce Business Analyst position at Nielsen presents an exciting chance to make a significant impact in an innovative organization dedicated to transforming media and consumer insights. Candidates who meet the requirements and possess the necessary certifications are encouraged to apply and become a part of this dynamic team committed to excellence.



This job offer was originally published on jobicy.com

Nielsen

USA

Data analysis

Full-time

August 13, 2026

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