Relay Commerce: Growth Marketing Manager

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Overview of Relay Commerce

Relay Commerce is an innovative company aiming to enhance e-commerce through a wide array of software solutions. With headquarters located in Atlanta, GA, Relay's offerings are designed to simplify the marketing tech stack and assist merchants in scaling their e-commerce platforms. The company's centralized customer data platform supports various software tools, focusing on automating revenue generation workflows which lead to organic growth and increased profitability.

Product Portfolio

The Relay ecosystem comprises seven software products aimed at accelerating revenue growth. These products address needs in areas such as email marketing automation, user-generated content management, on-page conversion optimization, retention analytics, and bookings management, servicing over 35,000 customers globally that together generate more than $1 billion in Gross Merchandise Value (GMV) each year. Relay actively grows its ecosystem by acquiring scalable businesses in the e-commerce sector, enhancing its toolset mainly for Shopify, BigCommerce, and Wix. This acquisition strategy allows Relay to invest significantly in product development and growth.

The Role of Growth Marketing Manager

In the role of Growth Marketing Manager, the new hire will spearhead marketing and lead-generation efforts for Relay Commerce. This position is designated as a contract role within a region limited to Europe only. The company is seeking individuals who are willing to engage deeply in a '0 to 1' journey, bringing creativity and action-oriented energy to the team. The Growth Marketer will collaborate closely with product, customer success, and design teams, focusing on the adoption of key products like Fomo and Relo.

Responsibilities

The position entails several core responsibilities:

• Online Events Management: The Growth Marketer will organize and execute one online event each month, which may include webinars, interviews, or panel discussions. They will be responsible for identifying and partnering with relevant industry figures or influencers for these events.

• Marketing Website & Positioning: The marketer will enhance the marketing website to better communicate the value proposition and drive conversions. This includes SEO optimization to attract high-intent organic traffic.

• Email Marketing & Lead Nurturing: They will manage targeted email campaigns to nurture leads at various stages in the marketing funnel, alongside creating automated workflows based on user engagement.

• SEO & Content Marketing: The role includes conducting keyword research and collaborating with content creators to improve search rankings and drive organic traffic.

• Performance Tracking & Reporting: The Growth Marketer will monitor key performance indicators (KPIs) associated with event attendance, MQL growth, website conversions, and email engagement, enabling continuous campaign improvement.

Required Skills and Qualifications

Prospective candidates should meet specific qualifications including:

• Marketing Expertise: Between 4 to 7 years of experience in growth or digital marketing roles, ideally within the SaaS or e-commerce sectors.

• Event Management Experience: A proven track record in planning and executing online events that result in measurable lead generation.

• SEO Skills: Strong knowledge of SEO best practices is essential.

• Email Marketing Proficiency: Familiarity with tools such as HubSpot or Customer.io for email campaign management.

• Analytical Mindset: Experience with platforms like Google Analytics and Ahrefs for measuring and optimizing performance.

• Project Management Skills: Ability to handle multiple projects simultaneously while meeting deadlines.

• Communication Skills: Strong written and verbal skills to create enticing copy and coordinate among team members and partners.

Preferred Qualifications

While not mandatory, a familiarity with DTC or current e-commerce trends and understanding customer retention strategies will be advantageous. Candidates should also have:

• Experience using tools like Webflow, SEM Rush, and others for performance tracking.

• A proactive mentality focused on experimenting with strategies to optimize outcomes.

Compensation and Benefits

Relay Commerce offers a competitive compensation range between $37,440 and $52,000 USD per year, which reflects the importance of the role as a Growth Marketing Manager. Benefits include:

• Work From Home Stipend
• Health & Wellness Perks
• Paid Parental Leave
• Flexible Time Off
• Annual Company Retreat
• Company Swag

Hiring Process

The company's hiring process consists of several stages:

• An initial screening with the People Ops Manager lasting about 30 minutes.
• A take-home assignment to be completed within three business days.
• An interview with the Chief Marketing Officer for approximately 30 minutes.
• A final round interview with the Chief Revenue Officer and Head of Partnerships lasting 45 minutes.

Conclusion

This role is ideal for motivated marketers who are passionate about driving revenue through collaborative efforts, event management, and sophisticated marketing strategies. As Relay Commerce continues to scale and enhance its offerings, the Growth Marketing Manager will play a pivotal role in shaping the company's marketing efforts, building brand authority, and establishing a recognizable event series for the organization.

This job offer was originally published on weworkremotely.com