Quince : Senior Data Analyst - Performance Marketing

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Position Overview

The role of Senior Data Analyst - Performance Marketing at Quince is geared towards candidates who are passionate about data and its application in marketing strategies. As a key player in measuring, analyzing, and optimizing marketing campaigns, the chosen candidate will collaborate closely with various teams including performance marketing, data, and product teams to extract significant insights that can drive impactful marketing decisions.

Key Responsibilities

The responsibilities of the Senior Data Analyst encompass a broad spectrum of tasks that are pivotal in shaping marketing outcomes. These include:

• Analyzing Marketing Data: Examine data across various channels, such as paid search, social media, display advertising, email, and affiliate marketing, to assess their performance. This data analysis will help identify trends and ultimately optimize spending and improve return on investment (ROI).

• Collaboration with Performance Marketing: Work collaboratively with the performance marketing team to provide actionable data insights that will enhance campaign effectiveness and help meet Key Performance Indicators (KPIs) such as Return on Ad Spend (ROAS), Customer Acquisition Cost (CAC), and Lifetime Value (LTV).

• Marketing Mix Modeling: Contribute to modeling efforts that gauge the incremental impact of different marketing channels on customer acquisition and conversions, providing a deeper understanding of marketing effectiveness.

• Forecasting and Budgeting: Develop forecasts, budgets, and projections for marketing campaigns, continually updating these forecasts depending on real-time data and overall performance results.

• Deep-Dive Customer Analysis: Conduct comprehensive analyses on customer behavior, leading to insights on conversion opportunities and retention strategies, thereby enhancing overall marketing effectiveness.

• Dashboard Maintenance: Build and sustain performance dashboards that deliver real-time insights for both marketing teams and organizational leadership to facilitate data-driven decision-making.

• A/B Testing: Design and analyze A/B tests aimed at optimizing advertising creatives, targeting strategies, and bidding across multiple platforms.

• Cross-Department Collaboration: Partner with other departments like product, finance, and data science to ensure unified strategies and leverage broader organizational insights.

Required Skills and Qualifications

To be considered for this role, candidates must possess a unique set of skills and experiences, including:

• A Bachelor’s degree in a quantitative field (such as Statistics, Mathematics, Economics, Data Science, etc.), with a Master’s degree being a notable advantage.

• A minimum of 5 years in a data analytics capacity, preferably with a focus on performance or digital marketing within an e-commerce or tech environment.

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• Proficiency in SQL as well as data visualization tools like Tableau, Looker, or Power BI.

• Understanding of statistical analysis and A/B testing techniques; familiarity with programming languages such as Python or R is also beneficial.

• Capacity to translate complex data findings into actionable insights, emphasizing accuracy and clarity in communication.

• Strong collaborative and project management skills, enabling the candidate to manage diverse tasks in a fast-paced environment.

Preferred Qualifications

Though not mandatory, the following qualifications are preferred:

• Prior experience in e-commerce or consumer brands, particularly with a focus on customer acquisition and digital marketing.

• Familiarity with marketing attribution models and effective customer segmentation techniques.

• Insight into marketing mix modeling (MMM) and media planning strategies.

Compensation and Benefits

Quince is committed to fair compensation practices which consider market factors, individual background, skills, and experience. The salary range for this role is competitive, with a base pay of $80,000 to $200,000 USD. Additionally, the role may offer bonus opportunities depending on the position's impact and strategic contributions.

Company Values and Culture

At Quince, diversity, and inclusion are paramount. They are committed to providing equal employment opportunities across various demographics and backgrounds. Quince has strict protocols in place to ensure candidates are treated fairly during the recruitment process. The company emphasizes legitimate recruitment practices and advises vigilance against fraud. Communication regarding job opportunities will be conducted primarily through official email and LinkedIn accounts; candidates should be wary of unsolicited communication.

Application Process

Candidates interested in applying for this role should use the provided channels to submit their applications. The recruitment process typically includes interviews conducted via phone or approved platforms like Google Meets or Zoom, never via messaging services.

In summary, the Senior Data Analyst position at Quince represents a remarkable opportunity for skilled candidates to engage in meaningful data analysis that directly influences marketing strategy and company growth. This role is set in the vibrant city of San Francisco and is part of a dynamic and progressive team focused on innovative marketing solutions.

This job offer was originally published on weworkremotely.com