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Publitas.com B.V. is a Netherlands-based company that empowers businesses to deliver engaging, paperless discovery-commerce experiences. Their mission is to enhance customer interaction through innovative marketing strategies. Publitas embraces creativity and innovation, aiming to push boundaries and improve business interaction in a digital landscape, especially for B2B audiences.
The position open is for a Performance Marketer who will work remotely within Europe. This role requires a blend of creative marketing strategies, strategic planning, and data-driven analysis. The selected candidate will focus on the SaaS market, emphasizing measurable results, customer acquisition, and maximized returns on investment across various marketing channels.
The Performance Marketer will have numerous responsibilities, including:
Developing and executing comprehensive performance marketing strategies to achieve or exceed key performance indicators (KPIs) and business goals.
Managing and optimizing paid search, social media, display, and retargeting campaigns across various platforms like Google Ads, LinkedIn, and Facebook.
Conducting A/B testing and ongoing analysis to pinpoint optimization opportunities for improved campaign performance.
Collaborating with the content and graphic design teams to create impactful advertisements, landing pages, and marketing materials that resonate with a B2B audience.
Utilizing analytics and marketing automation tools to monitor campaign effectiveness, analyze customer behaviors, and generate actionable insights.
Staying updated with industry trends, tools, and best practices in performance marketing to enhance innovation and competitiveness.
Working closely with sales and product teams to ensure alignment of marketing strategies with business objectives, facilitating a seamless customer journey.
The ideal candidate should possess the following qualifications:
Proven experience in performance marketing specifically within a B2B SaaS environment.
Strong analytical skills with the ability to interpret data and identify trends.
Proficiency in digital marketing tools and platforms including Google Analytics, CRM software, and marketing automation tools.
In-depth understanding of digital marketing channels like PPC, paid social media, display advertising, email marketing, and affiliate marketing.
Excellent communication and collaboration skills to engage effectively across teams and various stakeholders.
Creative thinking with a test-and-learn mentality to foster continuous improvement in marketing strategies.
While specific salary details are not disclosed, Publitas offers a competitive salary that is determined based on relevant experience, seniority, and the location of the candidate. Additional benefits include:
Twenty-five vacation days plus national holidays.
Flexibility to work from any location.
A monthly allowance for shared office space or co-working.
A one-time stipend for home office setup.
A high-quality MacBook for work purposes.
Monthly wellness allowance to promote health while working remotely.
Annual retreats in renowned cities across the world.
Access to free books via Kindle and Audible.
Personal 1-1 sessions for potential growth and development.
Interested candidates are encouraged to begin their application by completing a screening questionnaire available through Publitas. The company prides itself on being an Equal Opportunity Employer, fostering an inclusive environment where diversity is celebrated, and every employee feels valued.
This remote Performance Marketer position at Publitas is an excellent opportunity for individuals keen on enhancing their digital marketing careers within a progressive SaaS environment. With ample support and a focus on individual growth, candidates looking to make a substantial impact in the marketing field are encouraged to apply.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
