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The Product Marketing Team Lead position at Adaptavist is a key leadership role focused on driving the success of the product marketing team. This role is vital for shaping strategic initiatives and aligning marketing efforts with broader business objectives. As a member of the ScriptRunner Marketing Leadership group, the individual will be responsible for crafting product marketing strategies while closely collaborating with various departmental leads, including Engineering, Product Management, and UX design.
The role encompasses a variety of important responsibilities aimed at ensuring the team's effectiveness and achieving commercial success. These include:
Implementation of Operating Framework: Establishing and maintaining a consistent and impactful operating framework across the team and ensuring adherence to achieve successful outcomes.
Industry Best Practices: Keeping up-to-date with industry best practices to inform and adapt processes as necessary.
Insight Sharing: Sharing valuable insights and knowledge about market trends and changes with the team.
Priority Setting and KPIs: Assisting in setting priorities and KPIs for the product suite.
Cross-Department Coordination: Orchestrating and coordinating discussions across departments and key stakeholders.
Team Development: Mentoring and coaching the product marketing staff to enhance their skills and performance.
Conflict Resolution: Facilitating communication and collaboration within the team and resolving any conflicts that arise.
Ownership of Team Structure: Responsible for recruitment and structuring of the team to optimize productivity.
Budget Management: Responsible for managing the Product Marketing budget effectively.
Performance Monitoring: Analyzing product performance indicators alongside Product Marketing Managers and adjusting strategies as needed.
Research Initiatives: Encouraging innovative and creative research initiatives within the product marketing team to enhance product development.
Support in Strategic Initiatives: Engaging with product marketing initiatives and strategies, including positioning, messaging, and sales enablement.
To excel in this role, candidates are expected to possess the following qualifications and skills:
People Leadership: Demonstrable experience in leading and managing teams.
B2B Product Experience: A strong background in B2B product marketing or product management.
Strategic Initiative Experience: Proven track record of driving strategic initiatives that lead to growth.
Innovative Thinker: A strategic thinker with a propensity for experimentation and a test-and-learn mindset.
Multiple Project Management: Excellent organizational skills and the ability to manage multiple projects concurrently.
Communication Skills: Outstanding ability to communicate complex technology product messages in a clear and customer-friendly manner.
Interpersonal Skills: Strong interpersonal and motivational capabilities essential for team leadership.
Self-Motivated: A driven individual who portrays ambition and is willing to go the extra mile.
Although not mandatory, the following qualifications can significantly enhance a candidate's suitability for this role:
Experience in a fast-paced or tech-startup environment.
Knowledge of the Atlassian Marketplace or a willingness to learn about new ecosystems
Adaptavist is committed to fostering a diverse and inclusive workplace that thrives on different backgrounds and perspectives. The company believes that diversity positively impacts the innovation of products and solutions they deliver to their global clientele. Adaptavist provides a range of benefits and family-friendly policies, along with a flexible work environment, to support a diverse workforce.
The text does not specify a salary range for this position, which typically indicates that the compensation may vary based on experience, qualifications, or negotiation during the hiring process.
The Product Marketing Team Lead position at Adaptavist offers a unique opportunity to drive strategic marketing efforts within a dynamic and growing company. Candidates will have the chance to lead a team while collaborating across departments to shape effective product strategies. For job seekers interested in this role, emphasizing leadership experience, strategic marketing acumen, and interpersonal skills during the application process will be crucial for success.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
