Product Marketing Manager

Overview

The role of Product Marketing Manager is a crucial position at saas.group, specifically within their esteemed Prerender team. For nearly a decade, Prerender has provided marketers the tools they need to create dynamic, complex web structures, ensuring that their JavaScript websites are easily indexable by search engines. The mission is to eliminate the obstacles that hinder the indexing and crawling of these websites, enabling clients to improve their rankings on Search Engine Results Pages (SERPs). Trusted by over 100,000 websites, Prerender serves 2.7 billion web pages to crawlers for enhanced organic search performance.

Responsibilities

As a Product Marketing Manager, the individual will serve as a critical liaison between various departments including Product, Sales, Partnerships, and Marketing. The primary responsibilities include:

• Owning product launches from start to finish, which entails developing positioning, messaging, collateral, and ensuring internal representation is accurate and effective.
• Creating and maintaining sales enablement tools such as battlecards, ROI calculators, presentations, and case studies that will help reduce sales cycles and effectively displace competitors.
• Establishing a competitive intelligence function to track competitors and assist the team in maintaining strong differentiation.
• Regularly defining and updating Ideal Customer Profile (ICP) personas and buyer journeys with a focus on mid-market and enterprise levels.
• Collaborating closely with Product teams to craft customer-friendly narratives and compelling value propositions.
• Equip partners with essential co-marketing decks, playbooks, and guides to support revenue generated through partnerships.
• Working with the head of enterprise sales on Account-Based Marketing (ABM) initiatives.
• Gathering customer and partner feedback to optimize product roadmaps and go-to-market strategies.
• Monitoring feature adoption and assessing the effectiveness of go-to-market launches.

Skills and Qualifications

The ideal candidate for the Product Marketing Manager role will bring with them a blend of experience and expertise:

• At least 4 years of experience in B2B SaaS product marketing, with a particular focus on SEO, web technologies, or developer tools.
• Proven ability to translate technical capabilities into clear and compelling business outcomes.
• Experience in launching and positioning products effectively in enterprise-level or mid-market settings.
• A strong track record in creating engaging sales enablement content and supporting ABM or enterprise-oriented campaigns.
• Excellent analytical and research skills that can extract actionable insights from customer feedback, market conditions, and competitor behavior.
• Familiarity with e-commerce and technical SEO is viewed as a significant advantage.
• Strong collaborative abilities, allowing seamless partnership with product managers, engineers, and sales teams.
• Outstanding written and verbal communication capabilities, essential for effective storytelling and persuasive presentations.

Work Environment and Benefits

Working with saas.group offers an array of advantages:

• 100% Remote Work: The organization promotes complete flexibility in work arrangements, allowing individuals to work from any location and set their own schedules.
• Independence and Autonomy: Team members enjoy a high level of trust and independence in how they solve problems, backed by collaborative support when needed.
• Minimal Bureaucracy: The company culture fosters efficiency, reducing unnecessary meetings and administrative obstacles, allowing for sustained momentum and productivity.
• Supportive Team Culture: It emphasizes a friendly and small team environment, where members support one another and maintain a lively, cooperative atmosphere.
• Generous Flexibility for Time Off: Employees are encouraged to take the necessary time to recharge and maintain work-life balance.
• Learning Budget: A financial allocation is provided for employees to pursue learning opportunities, including courses, classes, and conferences.

Company Culture

saas.group aspires to not merely offer a job but to invite potential candidates to join in building a substantial, collaborative SaaS company platform. Established in 2017, saas.group is committed to nurturing promising B2B SaaS ventures and strives to maximize their potential through acquisitions and investments. The firm operates with a globally distributed team comprising over 350 professionals spanning across more than 50 countries, retaining a strong commitment to innovation and collaboration.

Candidates are encouraged to apply even if their qualifications do not meet every criterion. saas.group values diversity and fresh perspectives, viewing a varied array of experiences as beneficial to team dynamics.

Commitment to Diversity

The organization is dedicated to fostering an inclusive workplace environment and is an Equal Opportunity Employer. All applications are welcome without bias regarding race, color, religion, gender identity, sexual orientation, national origin, disability status, or veteran status.

In summary, the Product Marketing Manager position at saas.group is an exciting opportunity for an experienced marketer to contribute to a vibrant and innovative organization focused on the growth of independent SaaS ventures. The role plays a vital part in driving product strategy and marketing efforts while promoting an inclusive culture where every member can thrive.

This job offer was originally published on jobicy.com