Principal, Marketing Analytics

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Company Overview

Remote is a forward-thinking company that addresses the challenges of global employment compliance for modern organizations. It enables businesses to recruit, pay, and manage their international teams seamlessly. With a remote-first culture, Remote operates across six continents, emphasizing innovation, automation, and AI in its operations.

Job Title and Role

The position available is for a Principal, Marketing Analytics. This is a critical role aimed at significantly influencing Remote's marketing strategy. The individual in this position will function as the highest individual contributor in the Revenue Operations team, tasked with shaping the strategy and managing complex marketing data. This role is positioned as a P5 role due to its strategic importance within the company.

Responsibilities

Strategic Vision & Predictive Modeling

The principal analyst will own and develop the vision for Remote's marketing data ecosystem. Responsibilities include:

• Next-Generation Attribution & Media Mix Modeling (MMM): Evolving and owning the architectural vision for attribution, fostering a unified view of performance marketing and organic initiatives.
• LTV & Budget Optimization: Designing customer lifetime value models and establishing predictive churn metrics, enhancing marketing efficiency.
• Executive Planning & Capital Allocation: Collaborating with finance and marketing leaders to inform budget allocation decisions through macroeconomic forecasting.

Global Frameworks & Data Governance

The role necessitates a focus on data governance and the establishment of global metrics which will include:

• Developing measures for non-paid marketing initiatives like brand health and organic growth.
• Analyzing B2B funnels to locate friction points and opportunities for revenue growth.
• Overseeing marketing data integrity, significantly impacting strategic decision-making.

Leadership & Innovation

While there will initially be no direct reports, this role will involve:

• Mentoring senior analysts and enhancing overall team capabilities.
• Implementing artificial intelligence and advanced automation in analytics to streamline operations.

This position emphasizes a collaborative approach to data strategy and governance, bridging technical insights with executive narratives.

Required Skills

Candidates should demonstrate the following professional experience:

• Proven history in marketing analytics, business intelligence, or data science, particularly within high-growth B2B SaaS or enterprise environments.
• Expertise in designing complex attribution frameworks, including Multi-Touch and Media Mix Modeling methodologies.
• Skills in quantifying brand impact, including expertise in metrics like Share of Voice (SoV) and organic growth compounding.
• Advanced technical proficiency across modern data stacks, particularly with tools like dbt, Snowflake, and automation systems like Salesforce and HubSpot.
• Excellent communication skills with an ability to convey technical data to C-suite executives effectively.
• Professional fluency in English, along with a remote-first mindset focusing on asynchronous communication.

Compensation and Benefits

The base salary range for this full-time position is $65,750 to $184,950 USD depending on various factors, including location, skills, and experience. Remote maintains a commitment to fair and competitive compensation in alignment with global market dynamics. They emphasize no cheap-labor practices, aiming to inspire equitable pay structures.

Benefits and Perks:

Remote offers a comprehensive benefits package, which includes:

• Flexibility to work from anywhere with flexible working hours.
• Paid parental leave for 16 weeks.
• Mental health support services and a learning budget.
• Reimbursement for home office setup and IT equipment, as well as budgets for in-person team events.

Additionally, Remote's work culture promotes a healthy life-work balance, allowing employees to organize their schedules in a way that suits their lives rather than coordinating around meetings.

Application Process

The application process for this position includes multiple interviews spanning about 3.5 hours over a three-week period. Candidates will have discussions with a recruiter, the future manager, marketing analytics team members, and executives. Recruitment also involves a bar raiser interview and employment verification check.

Conclusion

This role represents an exceptional opportunity for a strategic thinker and analytics expert to make a transformative impact on a global scale within Remote. By leading the marketing analytics department, the Principal Analyst will not only drive Remote's marketing strategy but will also foster a culture of analytical excellence that aligns with the company's innovative mission of redefining global employment practices.

This job offer was originally published on jobicy.com