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The Performance Marketing Manager position at Kraken focuses on overseeing the strategy and execution of paid search campaigns to support the company's user acquisition efforts globally. This role emphasizes data-driven decision-making and requires extensive experience in performance marketing, especially in paid search channels.
As a Performance Marketing Manager, your primary responsibilities will include:
Leading the paid search strategy for Kraken, which includes comprehensive planning and execution of campaigns across various platforms such as Google, Bing, Apple Search Ads (ASA), and Universal App Campaigns (UAC).
Optimizing campaigns to attract new users not only for Kraken’s consumer platform but also for Kraken Pro and Kraken Institutional. The goal is to ensure strong returns on investment (ROI) through performance marketing efforts.
Managing and optimizing a multi-million dollar performance marketing budget. This entails absolute adherence to specific cost-per-acquisition (CAC) targets across various geographic priorities and customer segments.
Monitoring, analyzing, and reporting on campaign effectiveness. This includes providing in-depth strategic recommendations aimed at continuous improvement for future campaigns.
Driving improvements through rigorous KPI analysis, testing, and optimization, with a clear focus on scaling user acquisition via paid search.
Collaborating with various teams such as design, data analytics, product management, and product marketing to align on campaign goals and strategies.
Additional duties may be assigned based on business needs.
The ideal candidate for the Performance Marketing Manager position should possess the following skills:
5+ years of hands-on experience in performance marketing, particularly focused on paid search campaigns.
Demonstrated ability to manage and optimize campaigns that meet or exceed KPI targets like CAC, Cost Per Signup (CPSU), and Cost Per Install (CPI).
Strong analytical skills capable of interpreting complex data and making informed decisions based on that data.
A test-and-learn mindset with experience in executing A/B tests effectively to derive actionable insights.
Proficiency in advertising platforms, especially Google Ads, Bing Ads, and Apple Search Ads.
Familiarity with mobile measurement partners (MMPs) like Appsflyer or Branch, as well as experience with analytics tools such as Google Analytics and Tableau.
Excellent project management skills with an ability to handle multiple projects simultaneously.
An entrepreneurial mindset that promotes self-starting abilities as well as collaborative work in a team setup.
Background working with consumer tech products, especially involving transactional goals.
The specific salary for this Performance Marketing Manager role has not been disclosed in the provided information. It is common for salary details to be discussed during the interview or employment offer stages, depending on the candidate’s experience and negotiation skills.
This position is accepting ongoing applications and does not have a specific application deadline, allowing potential candidates the flexibility to apply at their convenience. Applicants are encouraged to redact or omit personal details such as age and graduation dates from their resumes to promote a fair hiring process. Kraken adheres to the San Francisco Fair Chance Ordinance, actively considering applicants with diverse backgrounds.
Kraken is an equal-opportunity employer that celebrates diversity and emphasizes hiring purely based on merit. The firm encourages candidates who may not entirely meet the job requirements but have a passion or knowledge about cryptocurrency to apply. Non-discrimination based on race, ethnicity, gender identity, disability, or any other protected characteristic is a core principle at Kraken.
This position is available for applicants based in the following regions: USA, Canada, and Europe. Since it’s a remote role, candidates within these geographic areas can apply without restrictions related to physical work locations.
In essence, the Performance Marketing Manager at Kraken offers an exciting opportunity for seasoned marketers to leverage their skills in a global landscape, enhancing the user acquisition strategies of a leading cryptocurrency company. With a solid focus on data, performance, and cross-team collaboration, this role expects candidates to possess both hands-on experience and a strategic mindset to drive tangible results.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
