Openx: Product Marketing Director

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Company Overview

OpenX is a prominent player in the digital advertising industry, dedicated to maximizing the economic potential of media companies. Headquartered in New York, NY, the company specializes in developing innovative advertising technologies and marketplaces designed to provide optimal value to both publishers and advertisers. OpenX continuously strives to recruit creative professionals who are eager to explore new methods of market design and operational efficiency within the field of digital advertising.

Role Overview

The position of Product Marketing Director at OpenX is a full-time role, primarily designed for individuals interested in using their marketing expertise to influence product development and market strategies. Reporting to the Vice President of Marketing, the Product Marketing Director will be responsible for cultivating awareness of emerging channels and solutions offered by OpenX. This role involves leading a small team while liaising with various internal departments, including Product Management, Strategic Partnerships, Client Solutions, and Sales.

Responsibilities

The key responsibilities of the Product Marketing Director are multifaceted and strategic:

• Vision and Strategy Development: Design and implement a vision for the product marketing function, aligning global objectives with business goals.

• Team Leadership: Act as a player-coach for a high-performing team, focusing on developing talent within the marketing division.

• Go-to-Market Strategies: Foster operational consistency and develop standardized processes for creating effective go-to-market plans.

• Audience Engagement: Inspire creativity in identifying and reaching new target audiences and personas through innovative marketing strategies.

• Cross-Departmental Collaboration: Partner with key teams to understand customer needs, product enhancements, and launch scalable new products.

• Clear Messaging: Develop concise and impactful messaging that communicates complex concepts in a straightforward manner aligned with customer needs.

• Data-Driven Insights: Utilize analytical techniques to drive decision-making and optimize revenue outcomes through informed marketing strategies.

• Market Analysis: Keep abreast of industry trends and competitive landscape, functioning as a subject matter expert on advertising technology and market dynamics.

• Performance Monitoring: Conduct competitive analyses and assess the effectiveness of marketing strategies through various metrics, including win-loss analysis.

Qualifications

To be a competitive candidate for the Product Marketing Director position, applicants should ideally possess the following qualifications:

• Experience: 10-15 years in marketing, including 5-10 years specifically in product marketing.
• People Leadership: Proven experience in leading and developing teams within a marketing context.
• Industry Knowledge: A deep understanding of the B2B advertising/marketing technology space and experience with programmatic advertising and adtech.
• Communication Skills: Exceptional verbal and written skills are crucial for translating technical concepts into compelling marketing messages.
• Technical Proficiency: Experience with tools such as Microsoft Office, Google Workspace, Asana, Slack, Hubspot, Salesforce, and Jira, or similar project management software.

Preferred qualifications include:

• A Pragmatic Marketing Certification and global marketing experience.

Compensation and Benefits

The competitive salary range for this position lies between $161,500 and $190,000 per year. Compensation packages also include bonuses, equity options, and comprehensive benefits that cover medical, dental, vision, and a 401(k) plan. OpenX emphasizes equitable compensation practices and considers a candidate’s relevant work experience, skills, and certifications in determining salary.

Company Values

OpenX is deeply committed to a set of core values that shapes its culture:

• Customer Centricity: Innovations aim to solve customer problems, reflecting a commitment to understanding and serving clients effectively.
• Ownership and Accountability: Employees at OpenX take pride in their work and are encouraged to make improvements to drive outcomes.
• Collaboration and Openness: The culture promotes transparency, continuous learning, and teamwork across departments.
• Adaptability: The company encourages risk-taking and learning from mistakes while recognizing success to foster growth.

Additional Information

OpenX is an advocate for equal employment opportunities and respects the diverse backgrounds of candidates and employees. Their hiring practices are non-discriminatory and compliant with relevant regulations. Moreover, OpenX offers potential candidates the opportunity to learn more about privacy protections through their Applicant Privacy Policy.

This role ultimately presents a compelling opportunity within a dynamic and forward-thinking company that values marketing innovation and market leadership.

This job offer was originally published on weworkremotely.com