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Nivoda, a leader in the jewelry marketplace, is seeking a Senior Product Marketing Manager to play a crucial role in the company's growth. This position allows work remotely and contributes to transforming how jewelry is bought and sold in a billion-dollar market.
At Nivoda, the company's primary focus is reshaping the jewelry industry through a robust global marketplace that connects retailers and suppliers in diamonds, gemstones, and finished jewelry. They have facilitated over $300 million in annual transactions and are aggressively moving towards a $1 billion vision, leveraging technology and automation to modernize a $350 billion industry that has not yet seen substantial digital transformation. The company prides itself on explosive growth and creating massive opportunities driven by innovation.
The Senior Product Marketing Manager’s key responsibility is to enhance retailer revenue across various jewelry categories, including engagement rings, wedding bands, fashion jewelry, and more. This role will redefine how jewelry is cross-sold through strategic communications to make it seamless and profitable for every retailer.
The successful candidate will undertake the following key duties:
Own category messaging & positioning: Develop a clear articulation of each jewelry category, explaining margins, customer use cases, and how they fit within a retailer's business. This involves building compelling narratives that resonate with retailers.
Build the cross-sell engine: Design strategies that guide retailers from selling loose stones to complete jewelry, including the creation of bundles, companion sets, and decision-making tools that support natural and profitable category expansion.
Partner with sales enablement: Collaborate with the sales team to provide necessary tools and resources (such as battlecards and scripts) that help deal with client objections and enhance category adoption.
Lead category launches: Own comprehensive launch plans for new jewelry categories while coordinating with pricing, assortment, and positioning efforts alongside the Category Management team.
Drive ARPU growth: Develop programs and educational content that assists retailers in expanding their assortment and spending, while working with sales on identifying the next categories each retailer should adopt.
Produce high-value education: Create compelling and practical content for Nivoda University, an educational initiative facilitating retailers in selling strategies such as upselling engagement rings or building fashion jewelry stories.
Use a data-driven approach: Conduct structured experiments, analyze results, and iterate rapidly based on insights to optimize category adoption.
Clarify Nivoda's automated workflows: Translate advanced features into simple guidelines that retailers can seamlessly follow to leverage Nivoda's capabilities more effectively.
To qualify for this position, candidates should meet the following criteria:
A minimum of 6 years in product marketing, category marketing, or a comparable commercial role, preferably within SaaS, marketplace, or retail-adjacent environments.
Proven ability to translate complex products into straightforward narratives aimed at driving revenue.
A commercial mindset with a comprehensive understanding of how retailers generate profits and influence purchasing behavior.
A data-driven mentality with expertise in designing experiments and modifying strategies based on analytical feedback.
Experience in creating concise positioning and sales enablement materials.
Confidence working cross-functionally with Product, Sales, and Category teams.
Strong written communication skills and structured thinking.
While not mandatory, experience in the marketplace or jewelry sectors can enhance a candidate’s appeal. What is most essential is clarity, ownership, and sound commercial judgment.
Success in this position will be measured by:
Growth in new customer purchases across all jewelry categories.
An increase in cross-sell rates across the various jewelry types.
Uplift in Average Revenue Per User (ARPU) and additional categories adopted by retailers.
Higher share of wallet in established retailers thanks to effective category adoption campaigns.
Increased transaction volumes across all jewelry types, along with improved retention for retailers handling multiple categories versus single categories.
Opportunity to shape the product marketing landscape for jewelry at a pioneering company.
Collaborate directly with leadership and various teams focused on revenue outcomes.
Witness your effort translate directly into retailer behavior and revenue metrics.
Engage in a work environment that values speed, experimentation, and commercial thinking.
Be part of a team that is actively transforming the jewelry marketplace for thousands of retailers globally.
This job offer was originally published on weworkremotely.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
