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This job opportunity is for a Marketing Specialist, specifically for the BeNeLux region and UK & Ireland at SOLPLANET. The role focuses on developing and implementing comprehensive marketing strategies tailored for these specific geographical markets, to promote the company's offerings in solar energy solutions. SOLPLANET is backed by AISWEI, a prominent provider of renewable energy solutions, known for its solar inverters, energy storage systems, and other products. The core belief of the company is centered around making solar energy accessible for everyone.
SOLPLANET, a brand of AISWEI, has over 15 years of experience in research and development, along with strong manufacturing capabilities. With an annual production volume of 32 GW in 2024, it stands as one of the leading manufacturers of solar string inverters worldwide. Operating on a global scale, SOLPLANET emphasizes a commitment to sustainability and community welfare.
As a Marketing Specialist, you will be responsible for the creation and execution of marketing strategies grounded in market analysis and competitive intelligence. The responsibilities will include synchronization with Country Managers, yielding defined priorities based on thorough assessments of competitive environments and customer demographics. Your goal is to elevate brand awareness and achieve significant growth targets while maintaining harmony between local and global marketing endeavors.
In this role, your responsibilities will encompass a variety of marketing tasks, including:
Marketing Strategy Development: Conduct market research to inform the alignment of marketing strategies with sales objectives in each target region.
Public Relations: Foster good relations with local media and generate engaging press materials to increase brand visibility.
Website Management: Keep individual regional websites updated with relevant content to ensure a consistent online presence.
Training Implementation: Develop and manage regional training programs that enhance distributor and installer knowledge about product offerings.
Event Coordination: Lead efforts to organize the company's presence at local trade shows and industry events, thereby boosting community engagement and brand recognition.
Budget Management: Oversee the local marketing budget, ensuring effective allocation and monitoring of expenditures for optimal return on investment (ROI).
Performance Tracking: Evaluate the effectiveness of marketing activities and identify potential optimizations through comprehensive data analysis.
Collaboration with Stakeholders: Work closely with sales teams and the central marketing department to align strategies and share best practices across the regions.
To be eligible for this role, candidates should meet specific educational and experiential criteria:
A Bachelor’s degree in Marketing, Communications, Business, or a closely related field.
2-3 years of relevant professional experience in marketing, exhibiting expertise across multiple marketing domains.
Proven experience managing marketing initiatives for localized markets through collaboration with sales to drive growth.
Familiarity with budget management, demonstrating capacity for optimizing advertising investments.
Strong interpersonal and presentation skills that facilitate stakeholder engagement and relationship building.
Experienced with CRM systems like HubSpot, with skills in campaign management and data reporting.
Proficient analytical skills to derive actionable insights from marketing data.
High-level communication abilities for crafting compelling content relevant across various channels.
Fluency in Dutch and English, with additional languages considered an asset.
While the specific salary for the Marketing Specialist position has not been disclosed, marketing roles in the renewable energy sector typically offer competitive salaries along with performance-based incentives. Benefits may also include comprehensive healthcare, paid time off, and opportunities for professional development, although specific details must be confirmed in the hiring process.
This role stands out due to its integral part within both local and global marketing frameworks, providing ample opportunities for professional growth in a burgeoning sector. The candidate will interact across multiple departments, allowing for a broad understanding of market dynamics and community relations.
With SOLPLANET operating within a matrix structure, you'll participate actively in country-level strategies while contributing to larger, global initiatives, making this an enticing opportunity for those eager to make a real impact in the field of renewable energy.
The Marketing Specialist position at SOLPLANET represents a unique chance to blend strategic thinking with hands-on execution in a rapidly growing industry. If you meet the qualifications and are passionate about contributing to the future of renewable energy, this role could be an excellent fit.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
