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The Marketing Operations Manager role at Automattic is pivotal in supporting the execution and optimization of marketing campaigns and overall marketing initiatives. This position works closely with various teams to enhance marketing functions and improve the effectiveness of marketing operations. It primarily requires individuals who can leverage marketing technologies, analyze data, and streamline processes effectively.
The responsibilities of the Marketing Operations Manager include the following:
Marketing Technology Management: The manager is responsible for overseeing and optimizing marketing automation platforms, CRM systems, and associated technologies used for campaign execution and lead management.
Campaign Execution: Collaborating with marketing stakeholders is critical for deploying automation related to email marketing campaigns, nurturing workflows, and other marketing initiatives.
Data Analysis: The role involves analyzing marketing performance data to evaluate the success of campaigns, identifying trends, and suggesting optimization strategies to elevate efficiency.
Process Optimization: Recognizing and implementing opportunities to streamline and improve existing marketing processes, workflows, and systems to support scalability and efficiency is essential.
Reporting and Dashboards: The manager is required to develop and maintain dashboards and reports that provide insights into key metrics and performance indicators, aiding in better decision-making.
Cross-Functional Collaboration: Working alongside sales, product development, and various marketing teams ensures the integration of marketing initiatives aligns with broader business objectives.
Training and Enablement: Providing training and support for marketing teams regarding best practices, marketing technologies, and operational processes is another key responsibility.
To succeed in this role, candidates should possess the following qualifications:
Experience: 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles is mandatory.
Proficiency in Tools: Familiarity with marketing automation platforms like HubSpot and CRM platforms such as Salesforce, Outreach, and Zoominfo is required.
Analytical Skills: Candidates should exhibit strong analytical abilities with a solid background in data analysis and reporting.
Communication Skills: Effective communication and collaboration skills are necessary, with the ability to operate well within cross-functional teams.
Organizational Skills: Attention to detail, strong organizational abilities, and project management skills are also crucial for this position.
Additional Knowledge: Having experience with HTML/CSS and basic coding skills can provide candidates with an edge during the selection process.
Location: This position is open to candidates residing in North America only, specifically in areas such as the United States and Canada.
Salary: The company offers a competitive salary range of $100,000 to $150,000 USD, but it is important to note that pay will be compensated in local currency regardless of location. Additionally, the salary reflects the potential contribution and impact candidates can bring to the platform, indicating that there may be flexibility to negotiate salaries beyond the stated range based on individual qualifications and experiences.
Automattic, the employer for this role, prides itself on being a distributed company with over 1700 Automatticians globally, encompassing diverse backgrounds and languages. This diversity fuels the company’s mission to democratize publishing, commerce, and messaging. Automattic aims to create an environment conducive to fair competition while maintaining a societal balance. They value equal opportunity and are committed to providing an inclusive environment for all candidates and employees, irrespective of attributes like race, sexual orientation, or disability status.
The Marketing Operations Manager position at Automattic is an excellent opportunity for skilled individuals looking to take their marketing operations expertise into a rewarding environment. The focus on collaboration, data analysis, and process optimization makes this role appealing for those who thrive in dynamic, cross-functional settings. With a competitive salary and a diverse and inclusive corporate culture, this position is one to consider for aspiring marketing professionals wishing to make a significant impact.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
