Marketing Lead (Inbound & Outbound)

Related keywords: email marketing remote jobrecruiter remote jobremote job research

This page contains product affiliate links.

Overview of Fulcrum

Fulcrum is a dynamic team of tech-savvy, creative, and passionate IT professionals. They prioritize a performance-driven culture, fostering an environment that supports creativity, innovation, and client satisfaction. The company's philosophy revolves around exceeding client expectations and delivering beyond promises.

Job Title

The role being offered is for a Marketing Lead specializing in both inbound and outbound marketing strategies. The focus of this position is to drive growth and establish measurable success metrics for B2B custom software development and design services, particularly in sectors like healthcare and AI.

Key Responsibilities

The Marketing Lead will be tasked with:

• Lead Generation & Metrics: Own and optimize marketing campaigns across various channels like paid ads, events, email nurturing, and social platforms, with the aim of generating marketing-qualified leads (MQLs). This role involves tracking the conversion rates from MQL to sales-qualified leads (SQLs) and developing strategies to improve overall win rates.

• Market Research & Go-to-Market Execution: Conduct market and competition analyses, creating actionable go-to-market plans for new services based on research outcomes.

• Content & Campaign Development: Manage the planning, creation, and distribution of diverse content assets, including articles, whitepapers, webinars, and blog posts. Ensure that every content piece is aligned with lead generation goals and effectively guides prospects through the sales funnel. Utilizing SEO best practices will be crucial here to attract qualified buyers.

• Team & Tool Coordination: Oversee the operations of Customer Relationship Management (CRM) systems and their integration with other marketing technologies, streamlining reporting and automation processes. There will also be responsibilities around building and leading a small marketing team, delegating tasks, and addressing obstacles.

• Collaboration & Negotiation: Work collaboratively with design, product, and sales teams to ensure messaging accuracy, budget alignment, and the maintenance of lead quality standards. Regularly present updates to senior leadership and negotiate for necessary resources or budget allocations.

Required Skills

Candidates looking to apply for the Marketing Lead position should possess the following skills:

• A minimum of 5 years of B2B marketing experience in IT outsourcing.
• A demonstrated track record in launching campaigns and managing both inbound and outbound marketing programs.
• Proficiency with CRM systems and the orchestration of multiple marketing tools.
• The ability to develop content that resonates with both technical and non-technical audiences.
• Strong analytical skills, especially in assessing and adapting campaigns based on MQL and SQL data.
• Proven success in scaling companies through the implementation of new strategies.
• An advanced level of English is essential for this role.

Success Indicators

Indicators of success in this position will include:

• The number of verified opportunities generated through inbound and nurturing tactics.
• Effective use of the marketing budget with demonstrable return on investment (ROI).
• Successful conversion rates for Account-Based Marketing (ABM) campaigns.

Challenges

The Marketing Lead will face the challenge of distinguishing Fulcrum's offerings in a highly competitive market. Another significant challenge will be maintaining leadership alignment concerning priorities and budgeting as strategies adapt and evolve.

Interview Stages

The hiring process will involve several steps:

1. Recruiter Interview - A 30-minute initial discussion.
2. Interview with CBDO - Engaging with the Chief Business Development Officer.
3. Test Task - Completing a task to demonstrate skills.
4. Final Interview - A concluding discussion before potential hiring.

What Fulcrum Offers

Fulcrum is providing a range of attractive benefits:

• A flexible schedule with opportunities for remote work or workspace in Kyiv.
• A supportive and enjoyable team environment where creativity thrives.
• An annual education budget of $500 for personal development.
• Opportunities for professional and personal growth.
• Regular team-building activities.
• 20 business days of paid vacation plus Ukrainian national holidays.
• Full coverage of medical insurance.
• 10 paid sick leave days, plus an additional 5 days of sick leave.

Operating Philosophy

Fulcrum operates with a focus on:

• Rapid professional growth and engaging work opportunities.
• Encouraging innovative ideas to enhance operational efficiency.
• Valuing employee feedback and contributions.
• Acknowledging that compensation grows alongside increased responsibilities.

In addition, Fulcrum welcomes proactive and enthusiastic individuals who are driven to make a difference.

Conclusion

This role represents an exciting opportunity for visionary marketers interested in shaping the future of marketing strategies within a tech-oriented organization. If you are ready to take your career to the next level in a company that values innovation and creativity, consider applying to join Fulcrum.

This job offer was originally published on himalayas.app