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Truelogic is a leading provider of nearshore staff augmentation services that is headquartered in New York. With over two decades of experience, the company delivers top-tier technology solutions to a diverse range of clients, from innovative startups to industry leaders. By partnering with U.S. firms, Truelogic has played a significant role in helping businesses achieve their digital transformation goals. The organization boasts a team of over 600 highly skilled tech professionals based in Latin America, dedicated to driving digital disruption and delivering impactful results on significant projects.
The role of the Marketing Data Analyst at Truelogic is positioned as a high-agency, mid-level contract position aimed at reinforcing the growth marketing team during a temporary leave coverage. This is part of a strategic vision for long-term platform expansion. The chosen candidate will be tasked with analyzing, tracking, and optimizing paid media investment across platforms like SEM, Meta, and TikTok. The position entails close collaboration with Digital Campaign Managers and external agency teams to synergize external advertising platform data with internal business databases, essentially bridging the gap to provide clear budget recommendations to non-technical leadership.
In this role, the successful candidate will be primarily responsible for multiple critical functions:
Channel Performance Reporting: The Data Analyst is expected to take ownership of regular performance tracking across various platforms (e.g., SEM and TikTok), closely monitoring essential metrics such as Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS). They will alert the team about significant shifts in channel performance.
Dashboard & Model Maintenance: The individual will be responsible for maintaining and updating business intelligence dashboards in Sigma, as well as optimizing the underlying data models utilizing dbt and GitHub. This requires a meticulous approach to data management and analysis.
Conversion Pipeline Oversight: The role involves monitoring and troubleshooting the conversion API pipelines across major platforms like Meta and Google to ensure data precision and reliability.
Media Spend Optimization: A critical aspect of the job will be to combine external marketing data with internal databases to generate thorough analyses that guide channel managers on budgeting decisions. This will help determine when to scale back or allocate more budget to certain areas.
Insight Communication: Finally, the analyst must be capable of synthesizing complex channel performance data into simple, actionable recommendations for stakeholders and executive leaders, facilitating informed decision-making.
To qualify for this position, candidates must possess several core skills and experience, including:
Mid-Level Expertise: Candidates should have prior demonstrable experience operating independently at a mid-level capacity without requiring constant supervision.
Strong SQL Skills: A critical requirement is advanced proficiency in SQL along with hands-on experience in building and maintaining dbt models using GitHub.
Experience with Analytics Platforms: Candidates must have direct experience in creating, updating, and maintaining modern data dashboards, specifically with the Sigma platform.
Marketing Analytics Background: A proven history in marketing analytics focusing on digital paid media channels is necessary, along with expertise in in-platform measurement and optimization techniques.
Communication Skills: Successful candidates will have excellent English communication skills. They should be proven communicators who can distill complex technical metrics into comprehensible business insights for teams unfamiliar with the details.
While not mandatory, certain supplementary skills can enhance a candidate's profile, such as:
Experience specifically in the Financial Services industry, which would provide advantageous insights into the marketing analytics landscape.
Familiarity with AI utilities that assist in streamlining coding and analytical processes can be beneficial.
This position is offered as a full-time commitment operating across 8 hours a day, 5 days a week during either US East Coast (EST) or West Coast (PST) time zones. The contract initially spans 3 months due to paternity leave coverage, yet it carries a high probability for long-term or permanent extension as the team seeks to scale its operations further. The target start date for the role is within the next 1 to 2 weeks.
Truelogic promotes a 100% remote work environment, allowing employees to work from their various locations, with the only requirement being a reliable internet connection and a laptop. The company offers numerous benefits, including:
Highly Competitive Salary: Employees will enjoy a compensation package that exceeds the typical market offerings in USD.
Paid Time Off: Truelogic acknowledges the importance of employee well-being, providing ample paid time off for rest and recovery.
Autonomy in Work: Employees are encouraged to manage their time while focusing on achieving results rather than clocking hours. A work culture that values well-being and fosters a healthy work-life balance is emphasized.
Opportunities to collaborate with leading American companies on innovative projects, thus enriching professional growth and expertise in a dynamic multi-cultural team environment.
Overall, applying for the Marketing Data Analyst position at Truelogic is an appealing opportunity for job seekers who have the relevant technical skills and a passion for data-driven growth. The position not only promises a challenging role but also offers numerous advantages and benefits that promote a balanced and engaging work culture.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
