Related keywords: email marketing remote jobdigital marketing remote jobcreative director remote job
This page contains product affiliate links.
The job title is Marketing Automation Specialist at PadSplit, a position designed to bolster the execution and optimization of complex communication campaigns aimed at enhancing user engagement and conversion rates. The successful candidate will be pivotal in sustaining high-performing automation flows and ensuring that communications across various channels, such as email, SMS, and push notifications, remain consistent and data-driven.
The daily responsibilities of the Marketing Automation Specialist include:
Manage Automation Flow Performance: The specialist is tasked with continuously monitoring and managing the performance of automation flows to guarantee that campaigns not only reach their audience but do so efficiently and effectively.
Conduct A/B Testing: A critical task is conducting A/B tests to evaluate the effectiveness of different strategies and to optimize user engagement within marketing campaigns. This involves a rigorous data analysis process to track and measure success.
Collaborate on Campaign Content: Teamwork is highly emphasized, as you will need to work closely with creative teams to enhance promotional content and visuals for multi-channel campaigns to ensure they resonate with the target audience.
Troubleshoot HTML and CSS Issues: A technical aspect of the job requires troubleshooting both HTML and CSS to guarantee that communications display correctly across different devices and platforms. This ensures that all digital interactions are seamless and user-friendly.
Analyze Performance Data Insights: Analyzing campaign data is essential to gain insights that would direct the marketing strategy's efficacy, allowing for data-driven decisions and refinements in approach.
To be successful as a Marketing Automation Specialist at PadSplit, candidates should exhibit various fundamental skills and qualifications:
Basic Programming Knowledge: While not a programming position per se, a basic understanding of programming concepts, especially experience with Node.js, is a plus, suggesting a more technical aptitude.
Email Compatibility Awareness: Familiarity with email rendering and cross-platform compatibility is crucial to ensure a uniform experience for all users, reducing loss of engagement due to technical issues.
A/B Testing Expertise: Aimed at maximizing engagement strategies in marketing, this role demands experience in A/B testing methodologies.
Detail-oriented: An eye for detail is essential in all aspects of execution, from content curation to technical troubleshooting. High quality in deliverables is expected.
Ability to Manage Multiple Tasks: Candidates must demonstrate an ability to prioritize effectively and manage multiple deadlines in a fast-paced work environment.
Stay Updated on Trends: A commitment to ongoing professional development is key, as candidates should remain informed of the latest trends and best practices in multi-channel marketing to maintain relevance and competitive advantage in the industry.
The position offers an annual salary range of $20,000 – $30,000, and it’s important to highlight that this is a contract position. Salary will be aligned with the national market benchmarks, the specific requirements of the position, and the candidate’s prior experience and expertise.
The interview process at PadSplit is structured as follows:
Video Interview: Qualified candidates may then face a 45-minute video interview with the Director of Marketing Automations.
Panel Interview: Following that, if warranted, candidates could have a panel interview lasting 1 hour, during which they would execute a live assessment for discussion.
Final Interview: If successful up to that point, a final interview might take place lasting 30 minutes with the Head of Marketing.
Offer Stage: Should all interviews be successfully completed, the candidate would receive an offer for the position.
In summary, the Marketing Automation Specialist role at PadSplit is ideal for candidates interested in honing their skills in digital marketing, particularly in multi-channel campaign execution, analysis, and collaboration. The position offers critical insight into impactful marketing strategies and the opportunity to engage in a dynamic workplace focused on continuous improvement.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
