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Fender Musical Instruments Corporation is a recognized global leader in musical instrument manufacturing and marketing, known for iconic brands like Fender and Squier. Located in the bustling area of Hollywood, CA, Fender aims to attract a Marketing Automation Manager to join their innovative CRM team. This role is primarily designed to enhance customer engagement through data-driven campaigns directed towards players of all levels, from beginners to professionals.
In the position of Marketing Automation Manager, you will be tasked with the following influential responsibilities:
Owning and executing lifecycle automations and behaviorally triggered campaigns that engage customers and drive demand.
Developing multifaceted marketing automation campaigns that span various channels, including emails, SMS, and push notifications.
Collaborating closely with internal stakeholders, including teams from Fender Play and eCommerce, to align marketing best practices with project goals.
Identifying and segmenting audiences to improve targeting and personalization, minimizing user churn rates through advanced database queries.
Liaising with the Data & Analytics Team to ensure database health and create effective data streams.
Creating high-quality campaigns while analyzing and reporting on previous campaign performance to identify areas of improvement.
Candidates should possess a strong background in retention marketing and CRM roles, specifically:
Minimum of 4+ years of experience in relevant fields with recent involvement in building and optimizing automated email journeys.
Proficiency in coding responsive emails using HTML, CSS, and various templating languages, which will be a necessary part of hands-on responsibilities in the role.
A proven ability to juggle multiple projects, showcasing strong attention to detail and organization capabilities.
Familiarity with data segmentation and user engagement strategies to better cater marketing efforts directly to customer behaviors.
Fender is transparent about its compensation structure, stating the pay scale for this full-time position ranges between $90,000.00 to $130,000.00. Factors influencing salary include skill set, experience, and the specific geographic location of the employee. Note that compensation decisions are based on various critical aspects, ensuring that employees are compensated fairly based on their expertise and contributions.
Joining Fender comes with a competitive benefits package designed to support employees' overall well-being and career growth:
Medical and dental insurance
401(k) plan
Paid time off to recharge and maintain a healthy work-life balance
An equipment purchase program to further engage with music as a passion.
Fender is an equal opportunity employer, welcoming applicants from diverse backgrounds without discrimination based on race, gender, or other protected characteristics.
As part of your application, you can demonstrate your proficiency by detailing relevant experiences and skills in retention marketing and automated campaign management. Highlight previous successful projects and your specific contributions to indicate how you can be a valuable addition to the team at Fender.
In conclusion, applying for the Marketing Automation Manager position with Fender Musical Instruments Corporation is a considerable opportunity for skilled professionals eager to make a significant impact in the music industry. The role offers a chance to work with a prestigious company while contributing to engaging marketing initiatives aimed at diverse customer segments, ensuring an exciting and fulfilling career ahead.
This job offer was originally published on himalayas.app
March 20, 2025
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This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
