Marketing Associate

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Introduction

The job opening is for a Marketing Associate at Amount, a leading digital transformation partner for financial institutions. This position is an opportunity to join a growing team dedicated to enhancing customer experiences in banking and finance. With a focus on creating a culture of inclusion and diversity, Amount emphasizes the importance of teamwork, creativity, and individual contribution.

Company Overview

Amount is recognized as the premiere digital transformation partner for financial institutions. Established in 2020, the company has rapidly grown, garnering over $281 million in equity funding and achieving a valuation of $1 billion. Their mission is to foster a future of banking that is safe and personalized, providing solid solutions for both consumers and businesses. Amount boasts a workforce of over 150 employees, with diverse representation in its employee base and a workplace culture that promotes creativity and collaboration.

Job Position

The Marketing Associate role is a highly visible position and serves as a crucial contributor to the success of marketing initiatives across various channels. Candidates are expected to be versatile and proactive, thriving in a fast-paced environment and demonstrating a passion for executing campaigns that enhance lead generation and build brand awareness.

Key Responsibilities

The primary duties for the Marketing Associate position include:

1. Strategic Campaign Execution: Responsible for creating and managing marketing campaigns while ensuring they align with brand and business objectives. This encompasses developing co-branded content tailored to targeted audiences and executing multi-channel campaigns, including email, social media, and paid ads.

2. HubSpot Proficiency: A deep understanding of HubSpot is vital for managing CRM workflows, nurturing campaigns, and segmenting lists efficiently. Familiarity with HubSpot's reporting tools will enable the Associate to analyze performance and optimize campaigns effectively.

3. Lead Generation and Performance Analysis: An analytical mindset is essential for tracking and executing lead generation campaigns. The Marketing Associate must monitor ROI and optimize strategies based on key performance metrics, such as lead quality and conversion rates.

4. Social Media Expertise: Management of organic social media content and paid campaigns, especially on platforms like LinkedIn, is a crucial part of the role. This involves engaging followers creatively while also analyzing data to optimize social ad spending.

5. Creative Asset Development: It is advantageous for candidates to have design skills to create marketing assets using tools like Canva, ensuring that visuals are high-quality and on-brand.

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6. Collaborative Teamwork: The position requires strong communication skills to work effectively with various teams across marketing, sales, and partnerships. Collecting input from multiple stakeholders contributes to crafting impactful marketing materials that resonate with target audiences.

7. Scrappy, Curious, and Results-Driven Mindset: The successful candidate will need to demonstrate initiative in ownership of projects, problem-solving, and delivering marketing results across different channels. Enthusiasm for learning and adapting to new challenges is also encouraged.

Qualifications Preferred

To apply for the Marketing Associate position, candidates ideally should possess:

• A Bachelor’s degree in marketing, business, or a related field.
• At least 2 years of marketing experience, preferably in the fintech industry.
• Proficient communication skills to tailor messages for diverse buyer types and create engaging content.
• A solid track record of delivering impactful marketing materials and campaigns that drive engagement and growth.
• An analytical mindset capable of interpreting data and converting insights into actionable strategies.
• A collaborative approach, showcasing an ability to build relationships within cross-functional teams.
• Familiarity with CRM systems and various marketing tools is a plus but not mandatory.

Salary Range

The salary for the Marketing Associate position is competitive, with a base salary falling between $55,500 and $74,000. This range reflects the company’s commitment to fair compensation in alignment with industry standards.

Work Environment

Amount fosters a work environment that emphasizes inclusion, diversity, and a sense of belonging. They are committed to empowering employees and promoting a workplace culture where individuals feel comfortable expressing their true selves. The position allows for remote work within the USA, offering flexibility and work-life balance for employees.

Conclusion

This Marketing Associate role at Amount is an exciting opportunity for someone eager to make an impact in the fintech sector. With a focus on collaboration, creativity, and a data-driven approach, the position suits individuals who thrive under dynamic conditions and are prepared to contribute meaningfully to marketing strategies.

This job offer was originally published on jobicy.com