Marketing AI Designer

Overview

Superside is actively seeking a Senior Designer for the role of Marketing AI Designer. This position merges traditional design expertise with a strong grasp of AI-driven creative workflows and performance marketing strategies. Candidates will engage in the creation of impactful designs across various digital marketing channels including paid social media, campaigns, landing pages, and brand initiatives.

Job Responsibilities

The primary objectives for the Marketing AI Designer include:

• Creating high-performing creative assets for digital channels: The designer will be responsible for producing visually compelling work tailored for paid social ads, digital campaigns, and landing pages.
• Utilizing AI tools for creative enhancement: Applicants must demonstrate the ability to generate, refine, and scale creative concepts while maintaining high design standards using various AI applications.
• Implementing efficient AI workflows: Building repeatable AI workflows will be vital to improving speed, ensuring consistency, and increasing overall creative output.
• Testing and variations development: The designer will develop multiple creative routes and variations aimed at optimizing messaging, formats, and targeting specific audience segments.
• Visual concept translation: Candidates will need to translate customer insights and strategic messaging into compelling visual concepts.
• Performance optimization: Using data and insights from performance metrics, the designer will continually refine and improve the effectiveness of campaigns.
• Collaboration with creative teams: Working closely with marketers and other creatives is essential for bringing innovative ideas to life.
• Contributing to visual identity: The Marketing AI Designer will help evolve Superside’s visual identity throughout its marketing channels.
• Sharing AI knowledge: Experience and insights regarding AI tools and workflows should be shared with the team to enhance overall team capabilities.

Required Skills

Qualified applicants should meet the following skill requirements:

• Experience: A minimum of 5 years in the fields of marketing, advertising, or brand design is necessary.
• Portfolio: A strong portfolio showcasing previously executed paid social, campaign, or performance-focused creative work is essential.
• AI Tools: Proficiency in using AI image generation and other creative tools within a professional context is crucial.
• Performance marketing knowledge: Understanding of creative testing methodologies and performance marketing principles is expected. Ability to analyze performance metrics such as CTR, CPA, ROAS, and conversion rates will be beneficial.
• Collaboration skills: Experience working alongside growth marketers, performance teams, or digital marketing functions will be advantageous.
• Design craft: Strong skills in typography, layout, composition, color, and image direction are required.
• Technical ability: Expertise in tools such as Figma and experience with modern design workflows are required. Candidates should be able to work independently and efficiently through iterative design processes.
• Communication: Strong communication skills and a collaborative mindset are essential for fostering teamwork.

Why Join Superside?

Superside is not merely looking for candidates to fill roles; they are seeking individuals who align with their vision to create equal opportunities through online work. Key highlights of the company’s culture include:

• Remote-first organization: Superside operates entirely remotely, emphasizing the importance of flexibility and location independence for employees.
• Global team dynamic: Employees from over 60 nationalities collaborate across various time zones, enriching the work environment with diverse perspectives.
• High-performance culture: The company fosters an environment of trust, direct feedback, and constant growth, focusing on collaboration and kindness.
• Career growth opportunities: Employees will receive mentoring, access to significant responsibilities, and the opportunity to shape the organization's future.

About Superside

Superside is a leading AI-powered creative company that provides efficient and cost-effective solutions for in-house marketing functions. They serve over 500 ambitious brands, delivering creative concepts at scale that meet diverse marketing needs. With a team of over 700 members spanning 60+ countries and operating across 13 time zones, Superside is built to quickly adapt to evolving market demands.

Diversity and Inclusion

Superside is committed to an equal opportunity hiring process, considering applicants regardless of ethnicity, gender identity, sexual orientation, national origin, veteran status, or disability. The company values diversity and works to create an inclusive workplace for all employees.

This position offers a unique opportunity for growth within a forward-thinking, global organization dedicated to improving creative processes through AI technology.

This job offer was originally published on jobicy.com