Manager – Digital Marketing

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Overview

CrossFit is actively seeking a Manager of Digital Marketing to join their dynamic Marketing team. This position is critical for shaping and executing CrossFit’s digital initiatives. As a potential candidate, you will play a vital role in developing and implementing strategies that align with CrossFit’s business objectives. The organization emphasizes a blend of strategic thinking and hands-on execution to drive successful outcomes.

Role Responsibilities

As a Manager of Digital Marketing, your responsibilities will include:

Email Marketing: You will be tasked with designing and executing email marketing campaigns aimed at nurturing leads, engaging customers, and driving conversions. Your efforts will involve setting up campaigns, performing quality assurance (QA), managing email lists, segmenting audiences, conducting A/B testing, analyzing results, and optimizing performance. You will also work collaboratively across functions to improve lifecycle marketing strategies and the customer journey. Regular reports will be generated to track key performance indicators (KPIs) and support strategic decisions.

Digital Strategy Development: Developing and executing comprehensive digital marketing strategies that align with CrossFit's overall business goals is a core responsibility. You will also stay informed about the latest industry trends, emerging technologies, and best practices in digital marketing while gaining insights into consumer behaviors related to the CrossFit brand to ensure a satisfying digital experience.

Campaign Planning and Execution: You will plan and execute digital campaigns across various channels, including websites, email, SMS, SEO, social media, paid media, and the CrossFit app. Collaborating with cross-functional teams is essential to ensure seamless execution of marketing strategies.

Content Strategy and Creation: Developing content strategies for digital channels (especially email and the app) and ensuring alignment with brand messaging and campaign goals are crucial aspects of this position. Collaboration with content creators to produce engaging digital content is also necessary.

Website Operations & Conversion Rate Optimization (CRO): You will work closely with the Director of Growth Marketing to optimize website content and structure for search engines. Utilizing a content management system (CMS) to execute regular updates and insights into the customer journey will aid in informing site updates to enhance conversions and improve the customer experience.

Paid Media: Collaborating with the Director of Growth Marketing to optimize paid marketing campaigns for maximizing return on investment (ROI) will be part of your responsibilities as well.

Collaboration with Stakeholders: You will engage with various internal teams, including sales, product development, social media, and customer service, to align marketing efforts with overall business goals while fostering strong cross-functional collaboration.

Required Knowledge and Skills

The ideal candidate for this position should possess:

• Proficiency in email marketing platforms such as Braze, Klaviyo, Mailchimp, and Constant Contact.
• Proven leadership abilities, including the capacity to uphold a positive work culture and communicate effectively with diverse groups.
• A robust understanding of email marketing principles, encompassing automation, segmentation, and testing methodologies.
• Excellent copywriting skills, enabling the crafting of compelling and persuasive email content.
• An analytical mindset to extract actionable insights from data analytics.
• Familiarity with regulations and best practices related to email marketing compliance.
• The discipline and flexibility for a self-starter mentality, essential for contributing to a high-performing distributed team.

Education and Experience

Candidates should hold a Bachelor’s degree in Marketing, Communications, Business, or a related field. Additionally, a minimum of 3 years’ experience in email marketing, preferably within the health and fitness industry, is required to qualify for this role.

Benefits Offered

CrossFit offers a rich benefits package, which includes:

• Comprehensive Medical, Dental, and Vision plans.
• Unlimited Paid Time Off, allowing you flexible time away from work as needed.
• A Flexible Spending Account along with a 401(k) that includes employer matching of 5%.
• CrossFit Gym Membership Reimbursement.
• CrossFit Courses Benefit Partnership opportunities.

Conclusion

This position at CrossFit presents an exciting opportunity for individuals passionate about digital marketing and looking to innovate in the fitness industry. The combination of leadership responsibilities and the hands-on execution style makes it an ideal role for candidates who thrive in a collaborative, dynamic environment and are committed to driving effective marketing strategies.

This job offer was originally published on jobicy.com