Lucyd Media: Landing Page Designer, Conversion Focused

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Introduction

Lucyd Media is a socially conscious advertising agency that specializes in compliant advertising for industries like CBD, Cannabis, and other direct-to-consumer (DTC) wellness e-commerce brands. Their mission revolves around reducing human suffering and maximizing potential through the distribution of Conscious Compounds™. Currently, they are looking for a Landing Page Designer focused on conversion optimization, which indicates a growing trend in online marketing to ensure that post-click experiences yield better results for brands.

Role Overview

The primary role of the Landing Page Designer at Lucyd Media involves leading the design and optimization of the post-click experience across paid media funnels. The post-click experience is critical for enhancing user engagement and increasing conversion rates, particularly for wellness brands. Lucyd Media seeks an experienced designer who can use AI-assisted tools for rapidly generating and iterating landing pages while maintaining a strong design judgment and conversion strategy.

Key Responsibilities

In this role, you will be responsible for several crucial tasks related to landing page design, including:

• Designing and optimizing landing pages, offer pages, and product pages specific to funnels.
• Translating ad hooks and offer strategies into conversion-focused page experiences.
• Identifying friction points in current post-click experiences and improving them to enhance conversions.
• Supporting testing and optimization of landing pages based on performance metrics.
• Collaborating closely with teams from Growth Strategy, Advertising, and Post-Click to ensure aligned goals and effectiveness.

Required Skills and Qualifications

To qualify for this position, Lucyd Media requires candidates to possess the following:

• A minimum of 3 years of experience in areas such as CRO-focused design, landing page design, funnel design, or eCommerce design.
• A solid portfolio showcasing at least 20 DTC/eCommerce landing pages or Product Detail Pages (PDPs) designed by the candidate.
• Experience in optimizing designs for paid media funnels, not just general web design.
• Proficiency in using AI tools to generate and iterate on landing designs efficiently.
• Exceptional organizational skills to handle multiple projects effectively while maintaining productivity.
• Excellent communication and interpersonal skills to effectively manage client expectations and maintain relationships.
• Familiarity with DTC wellness products or consumer categories is considered advantageous.

Success Metrics and Timeline

Lucyd Media has outlined a success roadmap for the Landing Page Designer position that details expectations for the first 30, 60, and 90 days:

• In the first 30 days, you will audit current landing pages, identify priority areas for improvement, and start designing and launching your first new landing pages for active clients.

• By the 60-day mark, your tasks will also include closely working with Growth Strategists, identifying conversion patterns across pages, and contributing to the design and optimization process for multiple accounts.

• By day 90, you will be recognized as the internal owner of conversion-focused post-click design, ensuring a seamless system for landing page creation and iteration with the help of AI tools.

• Ultimately, by your one-year anniversary, you will have significantly contributed to optimizing Lucyd’s post-click experiences, leading to faster page iteration, higher quality experiences, and better alignment between ads and landing page structures.

Compensation and Benefits

While the salary for this position is not explicitly stated, being a full-time role with a focus on conversion design in the eCommerce sector suggests that competitive compensation packages, including potential performance bonuses or equity options, may be offered. Candidates may also expect flexibility with working arrangements, as the position is remote.

Application Process

For candidates interested in applying, the call to action is straightforward: Reach out to Lucyd Media to express your interest in this innovative and impactful role. Highlight your relevant experiences, especially those that showcase your expertise in creating efficient landing pages and conversion strategies for DTC brands.

Conclusion

This opportunity at Lucyd Media presents an exciting chance for experienced designers to focus on a critical aspect of digital marketing—the post-click experience. With the rise of wellness brands and DTC e-commerce, the demand for skilled professionals who can drive conversions through thoughtful landing page design is on the rise. Aspiring Landing Page Designers who meet the qualifications are encouraged to apply and become part of a mission-driven organization that values social impact alongside business goals.

This job offer was originally published on weworkremotely.com