Instacart: Senior Product Manager, Marketing Experiences, Growth

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Overview of the Position

Instacart is currently seeking a passionate and experienced Senior Product Manager to join their Growth team. This role is focused on enhancing marketing experiences for both Instacart's internal marketing teams and external retailer partners. The company is dedicated to transforming the grocery industry by providing essential services while creating innovative growth strategies. With a commitment to a Flex First model, employees can work from anywhere and enjoy a supportive community through various in-person events.

Core Responsibilities

As the Senior Product Manager for Marketing Experiences, you will be responsible for:

1. Strategic Development: Owning the strategy and roadmap for marketing experience initiatives that facilitate campaign creation, testing, measurement, and iteration across both Instacart and partner channels.

2. Collaboration: Partnering closely with both internal marketing capabilities and external teams to support the overall vision and coordinate efforts across different departments, such as Design, Engineering, and Data Science.

3. Product Workflows: Translating campaign goals into practical workflows and experimentation frameworks, ensuring that the tools meet the nuanced needs of marketing teams.

4. Automation and AI Integration: Building tools that integrate automation and AI, aiming to reduce operational effort while enhancing the speed and consistency of marketing efforts.

5. Growth Metrics and Insights: Defining and measuring growth funnel KPIs, collaborating with analytics teams to enable marketers to access valuable metrics like conversion rates, customer acquisition cost, and lifetime value.

6. High-Velocity Experimentation: Enabling a rapid experimentation program through frameworks such as A/B testing to help marketers validate ideas quickly and scale successful strategies.

Required Skills

Candidates should possess the following qualifications and skills to thrive in this role:

• Experience: A minimum of 8 years of product management experience, with at least 3 years focused on e-commerce or marketing technology products at scale.
• Experimentation Knowledge: Hands-on experience running A/B and multivariate experiments, interpreting results with statistical rigor to inform product decisions.
• Cross-Functional Leadership: Proven ability to lead cross-functional initiatives across Engineering, Design, and Marketing teams, delivering complex projects successfully.
• Education: A Bachelor’s degree in a relevant field such as Computer Science, Engineering, Statistics, or Economics is preferred.

Preferred Qualifications

While not mandatory, the following qualifications are preferred:

• Familiarity with integrating into marketing ecosystems, such as CDPs and ESPs.
• Background in building AI-assisted workflows, particularly for creative generation, audience selection, or campaign automation.
• Experience mapping consumer journey flows across multiple channels, including app, web, and email.

Salary and Benefits

Instacart offers highly competitive compensation and benefits, tailored to various locations where employees are based. The base pay for this position varies based on location and experience:

• California, New York, Connecticut, New Jersey: $189,000 — $233,000 USD
• Washington: $181,000 — $223,500 USD
• Oregon, Delaware, Maine, Massachusetts, Maryland, New Hampshire, Rhode Island, Vermont, District of Columbia, Pennsylvania, Virginia, Colorado, Texas, Illinois, Hawaii: $174,000 — $214,000 USD
• Other States: $158,000 — $194,000 USD

Additionally, the role is eligible for equity grants, both new hire grants and annual refresh grants.

Conclusion

Taking up the role of a Senior Product Manager at Instacart offers a unique opportunity to have a significant impact on the marketing strategy of a well-respected company in the grocery industry. Candidates equipped with the right mix of skills in product management, growth marketing, and data analytics will find it a rewarding position. The role encourages a flexible working environment that caters to individual needs while fostering collaboration across various departments. This is more than a job—it's a chance to be part of a company that is changing how people experience grocery shopping while driving their careers forward.

This job offer was originally published on weworkremotely.com