Housecall Pro is a company founded in 2013 with the mission of assisting home service professionals in streamlining their operations. The company is headquartered in the United States and is rapidly growing, servicing over 40,000 businesses. It provides a suite of tools designed to enable service professionals (referred to as Pros) to become more efficient, profitable, and provide excellent customer service.
Housecall Pro’s core values center on being pro-centric, supporting service workers who help maintain American homes. The culture at Housecall Pro emphasizes teamwork, growth, and success for both the company and its employees.
The Senior Product Marketing Manager position is a full-time remote role aimed at enhancing customer acquisition and revenue generation through strategic market insights, packaging, and pricing. This position is crucial for defining market segmentation and leveraging analytics to inform marketing strategies. The successful candidate will work closely with different teams such as Product, Growth Marketing, Sales, Fintech, Customer Success, and Business Analytics.
Responsibilities
Daily responsibilities for this role include:
Developing and maintaining firmographic and behavioral segment definitions, sizing opportunities, and recommending where to focus efforts next.
Proposing and refining packaging and pricing strategies, such as good-better-best options and industry-specific bundles, as well as defining upgrade paths.
Writing differentiated messaging and positioning for various segments and buyers, translating these insights into website copy, in-product text, email, and sales collateral.
Conducting ongoing win/loss analyses and competitor evaluations; publishing relevant battlecards and reasons-to-switch materials.
Creating sales enablement content, including talk tracks, objection-handling materials, ROI tools, and case studies, with subsequent measurement of their impact on win rates.
Collaborating with Analytics to plan and execute experiments across pricing, packaging, lifecycle, and in-product prompts.
Monitoring critical metrics like conversion rates, average contract value (ACV), attach rates, customer payback periods, and churn rates; sharing regular scorecards and actionable recommendations based on findings.
Creating concise go-to-market briefs, aligning stakeholders, managing timelines, and delivering high-quality assets on schedule.
Qualifications
Candidates applying for the Senior Product Marketing Manager position should possess several key qualifications:
A background of 5-10 years in B2B SaaS product marketing or related growth/strategy roles with experience overseeing segment or vertical strategies.
Hands-on competency in developing, testing, and rolling out packaging and pricing strategies.
Proficient in data analysis tools such as SQL and Tableau with a strong understanding of statistical analysis, data modeling, and key business metrics.
Experience in designing and interpreting research and experiments, including surveys, clustering, win/loss analyses, and A/B testing.
Proven ability to work collaboratively to drive measurable business impact alongside Product, Sales, Analytics, and Finance teams.
Strong storytelling and writing abilities to interpret complex insights into clear, actionable narratives.
A Bachelor’s degree or equivalent professional experience is required.
Preferred Traits
In addition to qualifications, the following attributes are expected to enhance success in the role:
A proactive mindset with a bias towards action and effective decision-making, supported by clear written briefs and tracking measures.
Deep customer empathy developed through direct interview experiences, call listening, and time spent in field research.
Comfort operating in environments driven by both product-led growth (PLG) and sales-led growth (SLG) strategies.
Familiarity with the field service industry or B2B enterprise settings.
Experience using tools such as Appcues, Storylane, and Figma for light editing purposes.
Compensation and Benefits
The expected salary range for this crucial role at Housecall Pro is between $129,000 and $152,000, with exact figures determined based on non-discriminatory factors such as individual skills, experience, and geographical location.
Housecall Pro offers a comprehensive benefits package intended to cater to the holistic well-being of employees. This package includes:
Medical, dental, and vision insurance.
401(k) plan options.
Paid parental leave.
Flexible paid time off, allowing employees to take the time they need.
Monthly reimbursements for tech equipment and services.
Inclusion in Housecall Pro's equity plan to participate in the company’s growth.
Conclusion
Overall, the Senior Product Marketing Manager position at Housecall Pro is ideal for those looking to make significant contributions to the success of the service industry through marketing and strategic insight. The role allows professionals to work in a supportive and innovative environment focused on improving the lives of service professionals.
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
