Head of SEO

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Overview

Ruby Labs is a leading tech company recognized for developing innovative consumer products across various sectors such as health, education, and entertainment. With a commitment to driving consumer-led products, Ruby Labs invites passionate individuals to join their growing team.

Job Title and Role

The position being offered is the Head of SEO. This role is crucial as it involves owning and leading SEO initiatives across the entire company. The primary goal is to establish and execute effective strategies that enhance organic visibility, brand presence, and revenue generation. This role requires a proactive approach, focusing on both traditional SEO and emerging trends like Generative Engine Optimization (GEO). The ideal candidate will be someone who doesn’t just follow trends but anticipates changes in the search landscape, especially as it relates to AI.

Key Responsibilities

The Head of SEO will have several significant responsibilities that include:

SEO Strategy & Ownership: The individual will define and spearhead the SEO strategy for all the brands under Ruby Labs. They will be responsible for a cohesive approach that prioritizes organic growth across the board.

Generative Engine Optimisation (GEO): A focus will be on ensuring Ruby Labs products and brands are well-represented among the responses generated by large language models like GPT, Claude, and Gemini. This involves building authority and necessarily optimizing for structured data.

First-Page Domination: It's imperative for the chosen candidate to aim for first-page rankings for all significant queries. They will architect and execute content strategies that lead to consistent high rankings.

Link Building: Developing and managing a high-quality link acquisition program will be a major aspect of this job, boosting the overall SEO efforts across brands.

Reputation Management: An essential task will be to identify and suppress negative search results, effectively controlling the brand's narrative on SERPs (Search Engine Results Pages).

Team Leadership: Guiding and developing a small team of SEO professionals will also fall under the purview of this role. Establishing a performance-driven culture and clear goal-setting is crucial.

Performance Reporting: The Head of SEO will set the KPIs for SEO across the brands and provide insights and recommendations to the leadership team.

Cross-Brand Collaboration: Working alongside marketing, product, and engineering teams is vital for ensuring SEO principles are integrated into every relevant project.

Required Skills and Qualifications

Candidates for the Head of SEO position are expected to possess:

1. A minimum of 5 years of hands-on SEO experience with a strong track record of achieving first-page rankings in competitive markets.
2. Mastery of technical SEO including the nuances of crawl architecture, structured data, and Core Web Vitals.
3. Proven skills in content strategy and the ability to manage SEO content production at scale.
4. Experience with link building efforts that are sustainable and effective.
5. A background in SERP reputation management, showing demonstrable success in this area.
6. A solid understanding of AI and how it impacts search behavior, particularly with respect to Generative Engine Optimisation (GEO).
7. Proficiency in using major SEO platforms for analytics and decision-making.
8. Leadership capabilities with a demonstrated ability to nurture talent and foster high performance within a team.
9. Strong communication skills in English, both written and verbal, to effectively translate SEO concepts to non-technical stakeholders.
10. A focus on organization, able to manage multiple brands without compromising quality.

Location and Work Environment

This position allows candidates from any country, provided they are situated within approximately ±4 hours of the CET (Central European Time) zone. Ruby Labs emphasizes a remote work environment that assures a healthy work-life balance while promoting productivity.

Benefits

Ruby Labs offers an attractive and flexible benefits package that includes:

• Remote Work Environment: Flexibility to work from various locations, enhancing work-life harmony.
• Unlimited PTO: Employees are encouraged to prioritize well-being and take time off without tracking days.
• Paid National Holidays: Relaxation and enjoyment during national holidays without loss of income.
• Company-provided Equipment: Employees receive a MacBook for enhanced productivity.
• Flexible Independent Contractor Agreement: Allows for entrepreneurial opportunities, tax advantages, and freedom in work.

Hiring Process

The hiring process includes an initial review of applications which typically takes 3 to 5 days, followed by a recruiter screening, task assignments, and multiple interviews. The entire process is structured to identify candidates who not only fit the job description but also align with Ruby Labs’ fast-paced and performance-driven culture.

Culture at Ruby Labs

Ruby Labs prides itself on its ambitious culture where being a part of a rapidly evolving tech environment allows individuals to thrive. They welcome those who take initiative and seek opportunities in challenges, ensuring an exciting and impactful career path for their team members.

This job offer was originally published on jobicy.com