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The position of Head of Marketing at Remote Talent LATAM offers a unique opportunity to lead marketing efforts for an innovative European biotech brand specializing in premium LED phototherapy and skincare technology devices. This role is exclusively open to candidates residing in Latin America (LATAM), emphasizing a commitment to connect exceptional Latin American talent with leading international brands and agencies. The job is remote and aims to support the growth of the client's marketing department from the ground up, intertwining strategic leadership and hands-on involvement.
Remote Talent LATAM acts as a bridge for businesses and candidates, ensuring that the right talent is matched with suitable opportunities. The company does not act as a direct employer; instead, it partners with brands to facilitate the hiring process. The client company for this role is an ambitious startup navigating the competitive market of consumer products, with plans to expand significantly in North America and LATAM.
The Head of Marketing will play a pivotal role in shaping the strategic direction of the client's marketing efforts. Key responsibilities include:
Building Marketing SOPs: The successful candidate will be responsible for developing standard operating procedures and clear strategic roadmaps that outline the operational framework for the marketing department.
Expanding Acquisition Channels: There will be a strong focus on leveraging various marketing channels beyond just Google Shopping, moving into platforms like Google Search, YouTube, programmatic advertising, and localized influencer campaigns.
Hands-on Execution: Unlike traditional supervisory roles, this position requires a leader who prefers to be actively involved in campaign management, including working directly with Google Ads and SEO/Paid Search frameworks during transitional phases.
Targeted Marketing Strategies: The role requires addressing the nuances of European consumer markets while developing frameworks for expansions into the U.S. and LATAM regions.
Automated Email Marketing: Revamping and executing email marketing flows aimed at maximizing customer lifetime value (LTV) will be a central task.
Team Building and Leadership: The candidate will guide internal creatives and freelancers while also having the freedom to recruit new team members as revenue grows.
Budget Management: Complete ownership of the marketing budget with defined KPIs and robust performance tracking mechanisms will be essential responsibilities.
Candidates for the Head of Marketing role should possess a variety of essential skills:
A minimum of 4-7 years of marketing experience, particularly within the E-commerce or Direct-to-Consumer (DTC) sectors. Experience in startup or high-growth environments is highly desirable.
Well-rounded expertise in creating and executing multi-channel marketing strategies while also having the capabilities to actively participate in campaigns and technical executions.
Strong familiarity with advertising tools, including Meta Ads, Google Ads across various platforms (Search, Shopping, YouTube), SEO, and Email Marketing CRM systems.
Prior experience in effectively scaling physical consumer products, particularly in the skincare, wellness, or consumer electronics industries.
Demonstrable skill in developing and executing growth strategies.
Proficiency in building and managing marketing teams effectively.
Strong analytical skills combined with decision-making abilities, as well as excellent communication and leadership skills.
Candidates with preferred experience should include those who have grown consumer brands internationally and have managed multi-country marketing campaigns. Familiarity with the tastes and preferences of European consumers is a plus.
This role offers a full-time work schedule from Monday to Friday and promotes flexibility for employees based in Latin America.
Salary compensation starts at $4,000 per month, with potential additional benefits depending on the candidate's experience.
The job is structured as 100% remote work, allowing complete location independence within LATAM, and it includes generous time off, offering a total of 30 days of annual paid leave.
Candidates applying for this position must reside in LATAM countries and fulfill all eligibility criteria as applications from outside this region will not be considered. Resumes must be submitted in English to meet application requirements.
In summary, this role as Head of Marketing for a rapidly expanding biotech company not only offers competitive salary and flexible working arrangements but also provides significant opportunities for growth and influence in shaping marketing strategies within a dynamic and innovative industry.
This job offer was originally published on himalayas.app
June 6, 2026
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