Head, CRM

Introduction

Join Moniepoint, an all-in-one financial ecosystem in Africa, as the Head of CRM in a full-time remote position. Moniepoint empowers businesses and their customers by offering seamless payment, banking, credit, and management tools. With impressive figures, Moniepoint processed $182 billion in 2023 and is recognized as Nigeria's largest merchant acquirer.

Role Overview

The Head of CRM is responsible for the strategic and technical ownership of Moniepoint's entire customer relationship management function. This role combines strategic insights with hands-on technical skills, particularly in Braze, the chosen CRM platform. Applicants should be prepared to manage complex data structures, lead a team of CRM specialists, and contribute significantly to revenue growth by developing comprehensive lifecycle marketing strategies.

Key Responsibilities

1. Braze Platform Ownership & Architecture

• Maintain ownership of the entire Braze platform architecture, from campaign delivery infrastructure to SDK integration strategy.
• Design and govern event taxonomy and custom attribute schemas, which includes defining naming conventions and data types.
• Collaborate with engineering teams to oversee Braze SDK instrumentation across web and mobile platforms.
• Architect pipelines to route raw engagement data into data warehouses for effective reporting.

2. Lifecycle Marketing Strategy & Execution

• Define a comprehensive customer lifecycle framework that encompasses all phases: acquisition, onboarding, activation, engagement, retention, and win-back.
• Execute multi-channel orchestration using various messaging platforms, ensuring users receive contextually relevant messages based on preferences and history.
• Develop behavioral triggers based on custom events that signal specific user actions to maximize engagement.

3. A/B Testing & Experimentation

• Implement a robust experimentation program with clear hypothesis frameworks and appropriate metrics.
• Use Braze’s A/B testing capabilities effectively to measure the impact of different marketing strategies.

4. ROI & Commercial Impact

• Have ownership of CRM’s contribution to revenue through transaction volume uplift and product cross-sells.
• Build frameworks for incrementality measurement to gauge the effectiveness of CRM-led campaigns.

5. Team Leadership & Cross-functional Partnership

• Build and mentor a high-performing CRM team, while collaborating with various departments, including Data Engineering and Product Management.

Required Skills and Qualifications

Candidates should have:

• 8 to 10+ years of experience in direct-to-consumer marketing, particularly within growth, lifecycle, or CRM functions.
• At least 4 years in managerial roles, overseeing direct reports and managing cross-functional teams.
• Proven experience in fintech, remittance, payments, or consumer banking is highly preferred.
• A strong command of the Braze system, including detailed knowledge of its architecture, data models, and user identity management.
• Familiarity with market-specific regulations and localization processes across multiple markets is essential.

Compensation and Benefits

While specific salary details are not provided in the description, candidates can typically expect compensation reflective of the high expertise level required for such positions in the fintech sector. The full-time remote nature of the role also offers flexibility.

Why Join Moniepoint?

Moniepoint promotes a culture of innovation, teamwork, and growth. This position is an exciting opportunity for individuals passionate about CRM and looking to make a substantial impact in a leading fintech company. Leverage your experience to foster customer relationships and drive significant revenue growth in a rapidly growing organization.

This job offer was originally published on himalayas.app