Growth Marketing Manager, Mobile

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Overview

The Growth Marketing Manager position at Kraken offers an exciting opportunity within the Organic Growth team, focused on developing and implementing effective user acquisition strategies for mobile applications. This role emphasizes sustainable and scalable growth for Kraken’s suite of apps, including Kraken, Kraken Pro, and Kraken Wallet, as well as new mobile applications currently in development. The team places a strong emphasis on data-driven decision-making, innovation through experimentation, and cutting-edge growth strategies to maintain Kraken's leadership in the crypto industry.

Responsibilities

The key responsibilities of this position can be categorized into several critical areas essential for driving app growth:

1. Drive App Growth Campaigns:

• Collaborate with cross-functional teams in marketing and product to launch campaigns that increase user transactions, shares, and engagement across mobile apps.

2. App Store Optimization (ASO):

• Lead initiatives to enhance organic traffic through metadata optimization, keyword strategy, and SEO for all Kraken mobile apps. Bonus points for securing feature placements in app stores.

3. Localized App Store Strategies:

• Optimize app store pages for various global markets to facilitate user growth in key regions.

4. Conversion Rate Optimization (CRO):

• Work with the CRO team to conduct experiments that improve installation conversion rates, utilizing knowledge of user psychology and analytical funnel metrics to drive results.

5. Referral Growth:

• Design and enhance referral and incentive programs to foster virality, boost the k-factor, and enhance organic user acquisition.

6. Data-Driven Decision Making:

• Employ analytics tools to measure performance, ensuring strategies are grounded in solid data.

7. Reputation Management:

• Focus on enhancing app store ratings and reviews by engaging with product and lifecycle teams to create effective review cycles.

8. Competitive and Market Research:

• Stay informed about industry trends, competitor strategies, and innovative mobile growth tactics to keep Kraken at the forefront of the market.

Required Skills

For candidates considering this role, there are specific skill sets and experiences that are critical:

1. Mobile Growth Expertise:

• Proven track record of driving organic user acquisition for mobile applications, ideally from a leading brand.

2. Data Analytics Skills:

• Strong background in data analysis, proficient in tools like Appsflyer, Mixpanel, Tableau, Google Play Console, and various ASO tools, with experience in both on-chain and off-chain data.

3. Understanding of Growth Fundamentals:

• Knowledge of growth models, virality mechanics, referral strategies, and the overall conversion funnel.

4. App Store Optimization Mastery:

• Demonstrated ability to improve metadata, keyword rankings, and enhance store page conversions successfully.

5. Strategic and Creative Thinking:

• A balanced approach to leveraging data and inventive solutions for growth initiatives.

6. Passion for Crypto:

• A keen interest in blockchain technology, digital assets, and the future of finance, allowing the candidate to produce effective growth results from day one.

7. Collaboration and Communication:

• Comfort working with diverse teams (marketing, product, design, engineering) to align on and execute growth strategies while regularly presenting findings to executives.

Salary Information

While the job listing does not specify an exact salary range, salaries for Growth Marketing Manager roles can depend on factors such as experience, skills, and geographic location. Typically, compensation packages for such positions may include bonuses, stock options, and other benefits, aligning with industry standards for similar roles in the crypto and tech sectors.

Application Process

Kraken encourages applicants to submit their resumes, allowing for redactions of personal information related to age or educational timelines to promote inclusivity. They are committed to considering qualified candidates with diverse backgrounds and experiences, including those with criminal histories, as per the San Francisco Fair Chance Ordinance.

Kraken emphasizes merit-based hiring, welcoming candidates from diverse talents, backgrounds, and perspectives. Applicants are encouraged to apply even if they do not meet all listed requirements but hold a passion or knowledge of crypto.

Overall, this dynamic role is suited for candidates eager to advance their career in mobile growth marketing within the fast-paced and evolving crypto industry.

This job offer was originally published on jobicy.com