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The position for Growth Marketing Manager at Boulevard focuses on Lead Lifecycle & Marketing Automation. This role is critical for designing, executing, and optimizing marketing strategies aimed at acquiring and nurturing leads throughout their journey, from initial awareness through to conversion.
The Growth Marketing Manager is tasked with various responsibilities to enhance acquisition-focused marketing strategies:
1. Buyer Journey Mapping:
The manager will work on understanding and mapping the ideal buyer's journey and improving lead touchpoints. This process is essential for ensuring a seamless experience for leads as they engage with the brand from their first contact until conversion.
2. Lead Funnel Strategy & Execution:
The development and implementation of comprehensive strategies to guide prospects through the funnel stages – from awareness and consideration to conversion – are essential aspects of the job.
3. Campaign Development & Optimization:
This includes designing automated email/SMS campaigns that nurture leads at each point in their journey. The manager will collaborate with the content team to create relevant, high-value content that resonates with leads at different funnel stages, aiming to improve lead conversion rates and reduce customer acquisition costs.
4. Continuous Improvement & Testing:
Conducting A/B and multivariate testing to refine messaging and creative elements across campaigns is fundamental to the manager’s role. This continuous improvement process helps to optimize lead conversion.
5. Marketing Automation & Tools Management:
The use of marketing automation platforms such as Marketo to execute and optimize campaigns is required. Effective management of tools ensures smooth workflows and integrations across platforms.
6. Lead Scoring & Segmentation:
The manager will work closely with the Rev Ops and Marketing Analytics teams to enhance lead-scoring models that effectively prioritize high-value leads. The segmentation of strategies will ensure that customized content and offers are provided to the right leads at optimal times.
7. Funnel Analytics & Reporting:
Monitoring campaign performance and analyzing key metrics, such as lead progression from leads to qualified demos, is crucial. Staying up-to-date with reports and insights allows for optimizing marketing strategies.
8. Collaboration Across Teams:
The growth marketing manager will partner with content, product marketing, and sales teams to ensure marketing efforts align with overall business objectives, creating a seamless experience for leads.
To thrive in this role, candidates need to bring specific competencies and experiences:
1. Education:
A bachelor's degree in Marketing, Business, or a related field is required; equivalent experience will also be considered.
2. Experience:
Candidates should have a minimum of 5 years of experience focused on lead lifecycle marketing and funnel management related to growth marketing or demand generation.
3. Skills:
The compensation for this full-time position at Boulevard ranges between $102,000 and $145,000. The offer varies based on the individual's skills, experience, training, and prevailing market demands. This salary range is subject to change, and opportunities for growth and career advancement are encouraged.
Overall, Boulevard promotes a diverse and inclusive company culture. They are committed to equal employment opportunities, making it a welcoming place for professionals from various backgrounds to apply and grow.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
