Growth Marketing Manager

Related keywords: marketing manager remote jobaccount manager remote jobdigital marketing remote job

Overview of the Role

The Growth Marketing Manager position at iwoca represents a significant opportunity to engage in high-impact, multi-channel marketing efforts. As a GMManager, the incumbent will work across various platforms including Paid Search, Direct Mail, and emerging digital trends to fuel growth and build acquisition strategies for the company. iwoca is positioned as a fintech innovator, aimed at providing small and medium-sized enterprises (SMEs) with finance solutions that are flexible and responsive to their unique needs.

Company Background

iwoca is renowned for its commitment to supporting SMEs, having already facilitated over £4 billion in funding to more than 100,000 businesses. Their mission is to empower one million SMEs by offering seamless financing solutions and essential services. The company values technology, data science, and customer service in creating a superior experience for its clients, reflecting its larger goal to help businesses thrive in challenging situations.

Key Responsibilities

The Growth Marketing Manager will shoulder multiple responsibilities that cut across various marketing channels:

Paid Search

• Account Management & Hygiene: The manager will be expected to launch, optimize, and scale campaigns across platforms like Google Search, Performance Max, Youtube, and Demand Gen. They will also focus on maintaining the health of the Google and Microsoft Search accounts, developing agents to manage repetitive administrative tasks.

• Performance Insight: Develop agent-driven monitoring to identify issues and opportunities in real-time, leading to informed decision-making regarding campaign management.

• Testing & New Opportunities: The manager will analyze performance data, supporting ideas for campaign optimization and adapting strategies in response to emergent AI search behaviors.

Direct Mail

• Automation & Operations: Leveraging operational automation to handle campaigns effectively, including coordinating agency relationships and managing mailing logistics.

• Tracking Set-Up: Responsible for implementing tracking and attribution tools across campaigns.

Product Expansion

In collaboration with product launch teams, the Growth Marketing Manager will focus on the go-to-market strategies, ensuring the right data and creative approaches are in place to maximize the product’s market entry.

Required Skills and Qualifications

Essential Skills:

• Deep familiarity and experience with AI tools for real-world problem solving.
• A strong sense of initiative, capable of identifying manual processes suitable for automation.
• Proficient in critical thinking, data interpretation, and generating meaningful insights from complex data sets.
• Must communicate effectively across various teams including data science and engineering.

Preferred Skills:

• Prior experience with Google Ads and paid search marketing would be beneficial.
• Background in fintech or B2B sectors is advantageous but not mandatory.
• Familiarity with predictive models in a commercial context will be a plus.

Workplace Culture

At iwoca, the ethos revolves around meritocracy, where the best idea prevails. The company encourages independent thinking, promotes learning practices, and supports professional growth among its team members. With a strong focus on AI, iwoca provides the necessary infrastructure for its employees to utilize advanced models that can enhance their workflows.

Benefits

• Flexible Working: Offers flexibility in work hours to accommodate different lifestyles.
• Medical Insurance: Comprehensive medical insurance, including discounted gym memberships along with separate private GP services for the employee and family.
• Time Off: Generous leave policy with 25 days off plus additional options for unpaid leave. The unique provision of a fully paid sabbatical after four years with the company reflects strong employee support.
• Learning Opportunities: Employees have access to a dedicated budget for learning and development, as well as company-wide talks and access to external learning platforms.

Compensation

The detailed compensation package has not been specified, but given the industry standards for expert roles in a fintech environment and the comprehensive benefits, it's likely competitive.

Conclusion

The Growth Marketing Manager position at iwoca presents a tremendous opportunity for innovative and analytical individuals. Making strides within a dynamic sector, candidates will not only contribute to the overarching mission of iwoca but will also secure a role that blends creativity with critical analytical skills. With various benefits, a supportive culture, and the chance to work with advanced technologies, this role appeals to driven marketing professionals ready to make a significant impact.

This job offer was originally published on himalayas.app