Growth marketers, digital marketing managers, e-commerce professionals who ride

Related keywords: marketing manager remote jobdigital marketing remote jobux remote job

Opening Hook

Are you someone who combines a love for horses with technical skills in AI? Schneider Saddlery is seeking a unique individual who can seamlessly integrate equestrian passion with growth marketing expertise. They aim to build their complete customer acquisition engine and empower horse owners nationwide with quality equestrian supplies.

About Schneider Saddlery

Founded in 1948, Schneider Saddlery is a family-owned business with over 75 years of experience in the equestrian supplies market. They proudly cater to passionate horse owners through their website, www.sstack.com, offering a wide range of competitively priced products including tack, blankets, boots, and rider apparel. Positioned to capitalize on the digital transformation of a $12 billion global market—where only 30% of the market currently utilizes e-commerce—they are poised for substantial annual growth of 25% in this area.

Job Position and Responsibilities

Schneider Saddlery is hiring a Growth Manager in a full-time role that differs from conventional positions. The candidate must possess an equestrian background and technical abilities related to AI. Here’s a breakdown of the position:

Primary Responsibilities Include:

• Paid Acquisition: Manage ad campaigns on platforms such as Google Ads, Meta, Pinterest, TikTok, and establish influencer partnerships.

• Platform Optimization: Enhance the Shopify site through merchandising, user experience (UX), conversion rate optimization (CRO), and A/B testing.

• SEO Strategy: Create strategies that map content to conversion, focusing on optimizing product pages.

• Amazon Execution: Develop and manage channel strategies and agency relationships to promote marketplace growth.

• Analytics: Track customer acquisition costs (CAC), lifetime value (LTV), attribution, and perform cohort analysis.

• AI Systems: Develop and deploy AI-driven automations and rapid prototyping workflows.

Required Skills and Qualifications

To meet the standards set for the role, candidates must display specific expertise and experience:

Must-Have Skills:

• An active or former equestrian (rider, horse owner, or deep enthusiast).
• 5-7 years in growth marketing, performance marketing, or direct-to-consumer (DTC) e-commerce.
• A portfolio showcasing AI tools or automations that you've built.
• Hands-on experience with Shopify or a similar e-commerce platform.
• Proficiency in Google Analytics 4 (GA4) and SQL for analytical tasks.
• Expertise in paid advertising (particularly Google and Meta ads).
• Knowledge in CRO and A/B testing methodologies.

Preferred Skills:

• Ownership of horses or active experience in riding any discipline.
• Development of production AI systems or deployment of agents.
• Regular practice using tools like Claude/ChatGPT in coding tasks.
• Ability to create systematic processes that function autonomously.

Compensation and Benefits

The position comes with a competitive salary:

• Base Salary: Ranges from $110,000 to $140,000 depending on experience.
• Performance Bonus: Between 20% to 30% of the base salary, contingent on growth metrics and achievements.
• Total Compensation: Projects to be within the range of $132,000 to $182,000.
• Benefits include health, dental, and vision insurance, a 401(k) plan with company matching, a budget for professional development, and funds allocated for AI tools and software. Schneider Saddlery also offers remote-friendly and hybrid working options.

Career Path

This role provides a defined growth trajectory:

• Year 1: Growth Manager
• Years 2-3: Senior Growth Manager / Associate Director
• Years 3-5: Director of Growth / VP of Marketing

Interview Process

The interview process is designed to assess compatibility and technical skills:

• Review of applications, including resumes, cover letters, and AI portfolios.
• A 15-20 minute video interview for initial screening.
• A 60-minute first interview focused on values and a technical deep-dive discussion.
• A case study, requiring take-home analysis of channel strategies and equestrian marketing.
• A final 90-minute presentation with a team interaction before reference checks and the offer.

What Success Looks Like (Year 1)

Candidates will be measured by their ability to:

• Acquire 10,000-20,000 new customers at target CAC.
• Drive revenue growth of $2 million-$4 million incrementally.
• Improve the site’s conversion rate by 50-100 basis points.
• Successfully launch 2-3 new profitable marketing channels.
• Scale Amazon growth to $500K-$1M in revenue.
• Deploy AI systems that can automate 20-30 hours of manual work monthly.

This opportunity is unique for those combining a love of equestrian life with modern technical skills in AI, creating a perfect blend of passion and profession.

This job offer was originally published on himalayas.app