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The position of Global Marketing Program Senior Manager at ServiceNow is a pivotal role responsible for orchestrating and managing global integrated marketing programs. As a senior manager, the incumbent will be expected to design, execute, and monitor the performance of campaigns tailored to essential persona groups. This role demands not only a comprehensive understanding of marketing principles but also exceptional project management skills.
The Global Marketing Program Senior Manager has a broad range of responsibilities that include:
Project Coordination: Facilitating and leading cross-functional working sessions, ensuring that all teams are aligned with the agenda, timelines, and deliverables. This includes managing the campaign roadmap and project plans.
Budget Management: Overseeing the program budget, which involves working closely with agencies and finance teams to handle Statements of Work (SOWs), Purchase Orders (POs), and invoices. Maintaining a clear eye on expenses to create a cost-effective marketing program is crucial.
Internal Communication: Developing communications strategies to ensure all stakeholders, including Marketing leadership, are kept updated about the project status, potentials, and risks. This involves providing regular performance updates to relevant audiences.
Accountability Management: Holding cross-functional teams accountable for executing the aligned marketing plans and ensuring the successful achievement of program goals.
To succeed in this role, candidates must possess a variety of skills and experiences, including:
Project Management Expertise: Experience in the management of integrated marketing programs or campaigns is vital. The position requires excellent skills in designing project plans and understanding their implications on business outcomes.
Aptitude for AI: The candidate should be able to leverage AI for improving workflows and problem-solving. Understanding how AI can be integrated into marketing processes and campaigns is highly encouraged.
Stakeholder Management: Strong ability to influence and lead in a cross-functional environment. Collaboration among diverse teams such as Brand, Digital, Product, and Demand Marketing is an essential part of the job.
Communication Skills: Effective written and verbal communication, which is crucial in maintaining a cohesive dialogue within teams, stakeholders, and external partners.
Industry Experience: Having prior experience in marketing campaign management within the enterprise software industry is preferred. Knowledge of brand messaging, digital strategies, and audience engagement tactics is advantageous.
Educational Background: A bachelor’s degree along with at least 12 years of marketing experience is required. Candidates with a diverse, unique background are encouraged to apply, promoting inclusivity.
ServiceNow promotes a flexible work environment, allowing employees to adopt work personas based on job nature. Candidates may find themselves in a flexible, remote, or required in-office setting. This flexibility not only caters to diverse lifestyles but also fosters trust within the team.
With the growing importance of integrated marketing strategies in today’s digital landscape, this role provides a significant opportunity for career advancement. Candidates will not only work on essential marketing operations but will also lead innovative initiatives that align with brand awareness and demand generation goals.
While specific salary details for the Global Marketing Program Senior Manager position were not provided, the role is positioned in a competitive market, especially given the responsibilities and required qualifications. ServiceNow being an equal opportunity employer, benefits typically include healthcare, retirement plans, and potential career development opportunities. As always, candidates are encouraged to discuss compensation during the interview process.
In conclusion, the hiring of a Global Marketing Program Senior Manager at ServiceNow offers a unique chance to work at the forefront of global marketing initiatives while driving innovation and performance. With a robust support system and access to valuable resources, this position is ideal for seasoned marketing professionals eager to make a significant impact.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
