Field Marketing Manager

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Overview of the Position

DevRev is seeking a passionate Field Marketing Manager to join its AMER Marketing team. This position offers the flexibility of working remotely from anywhere in the United States, although candidates located in Austin or Atlanta are preferred. Reporting directly to the Head of Field Marketing, this role plays a crucial part in collaborating with the Enterprise Sales team across North America to drive pipeline generation and demand for both current and prospective customers.

Company Background

DevRev, founded in October 2020 by tech leaders Dheeraj Pandey and Manoj Agarwal, centers around its unique AgentOS platform that combines modern CRM applications tailored for SaaS companies. The platform supports multiple teams through streamlined communication across support, product, and growth sectors, a departure from traditional CRMs. Headquartered in Palo Alto, California, DevRev has established a global footprint with offices in seven locations, all while boasting a $1.1 billion valuation and $100 million in funding from reputable investors such as Khosla Ventures. They have also been recognized on the Forbes 2024 list of America’s Best Startup Employers.

Responsibilities of the Role

As the Field Marketing Manager, your primary responsibilities will include:

• Collaborating with Enterprise Sales Leadership and Customer Success Leadership to develop and execute impactful marketing strategies that enhance pipeline and revenue growth.
• Designing and implementing multi-channel demand generation campaigns aimed at penetrating and expanding within enterprise target accounts.
• Planning and executing DevRev-hosted events such as executive roundtables and user meetups to not only drive customer expansion but also uncover new opportunities.
• Managing the company’s attendance at key third-party conferences and industry events, ensuring robust follow-up and a measurable return on investment (ROI).
• Partnering with creative teams and external vendors to create high-impact direct mail and Account-Based Marketing (ABM) programs that generate actual pipeline.
• Utilizing contact acquisition tools and database marketing strategies to maximize event attendance and engagement.
• Managing a quarterly marketing budget and sharing best practices with peers to drive program efficiencies.
• Analyzing pipeline performance through various systems and tools to streamline marketing efforts further.

Required Skills

To thrive in this fast-paced and evolving environment, candidates must possess a combination of specific skills and experience:

• At least 5 years of experience in Field Marketing, Demand Generation, or ABM, showcasing a proven track record of executing successful marketing programs, including events, direct mail, and digital campaigns.
• Proficiency with Google Workspace, Salesforce, and various marketing automation platforms (e.g., HubSpot, Marketo, or Eloqua).
• Ability to manage multiple projects simultaneously while being self-motivated and results-driven.
• An agile approach that allows for seamless transitions between strategy formulation and execution.
• Excellent written and verbal communication skills for effectively articulating marketing plans and results.
• Willingness to travel up to 50% for key regional and national marketing events as required.

Company Culture

DevRev prides itself on a unique culture that prioritizes attributes such as humility, honesty, and a commitment to acting with heart. Their vision is centered on building companies that focus keenly on their customers, while their mission leverages design, data engineering, and machine intelligence to advocate for engineers' superiority in understanding customer needs.

In summary, the Field Marketing Manager position at DevRev presents a significant opportunity for someone looking to make an impact in the SaaS marketing space while working in a supportive and innovative environment. As someone who thrives in dynamic settings, this role could align well with your career aspirations.

This job offer was originally published on himalayas.app