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Skillsoft is seeking a Field Marketing Manager for the Public Sector based in the United States. This role is pivotal in leading the charge for marketing initiatives targeting Federal, State, Local, and Education sectors. Skillsoft's mission revolves around empowering organizations and learners to adapt and thrive amidst constant change. The ideal candidate is expected to transform the marketing landscape and deliver results through strategic campaigns that resonate with public institutions.
The Field Marketing Manager will play an essential role in developing and executing a comprehensive public sector marketing strategy. The key responsibilities include:
The candidate will be responsible for building and executing an integrated marketing plan that aligns with mission priorities, procurement and funding cycles, and compliance requirements vital for the public sector.
This involves leading public sector-specific events such as roundtables, summits, and trade shows from the ground up. The events will include aspects from messaging to logistics and will require follow-ups to ensure maximum conversions post-event.
The candidate will have to plan, launch, and optimize continuous digital campaigns targeting the public sector. Strategies will include email nurtures, webinars, social media, and account-based marketing initiatives in collaboration with global demand generation and operations teams.
Activating corporate campaigns with relevance to public sector audiences is critical. The candidate will tailor value propositions and calls to action that resonate specifically with government clients.
Partnering with public sector sales teams is necessary to prioritize target accounts effectively. Aligning campaign plays with opportunities while providing enablement assets will enhance the decision-making process for government prospects.
To ensure accountability and effectiveness, the candidate must track and improve performance across various programs and optimize communications through constant evaluations of FTE, engagement, CPL, and other key performance indicators.
This role requires a collaborative effort to share public sector insights with global campaign planners, ensuring regional executions align with Skillsoft's broader go-to-market strategy and commitments.
To be considered for this position, candidates must have:
Additionally, candidates should be knowledgeable in various digital demand channels, possess excellent communication and project management skills, and have the ability to perform data analysis to guide decisions.
The role demands the candidate to be open to traveling up to 25% within North America, ensuring that in-person engagements are effectively conducted. It is essential for the candidate to adapt and respond to client needs regionally.
Skillsoft is a prominent player in the field of skills management, focusing on the integration of human and artificial intelligence. The company is notable for its innovative approach to learning, providing enterprises with the necessary tools and insights to enhance their workforce capabilities through significant skill development. Providing services to a vast array of organizations globally (including 60% of the Fortune 1000), Skillsoft boasts over 105 million learners in its community. The company recognizes that skills are imperative for growth, and it aims to close critical skill gaps in organizations to facilitate work transformation.
While specific salary details are not provided, positions such as this typically offer competitive salaries in the range of $80,000 to $120,000 annually, depending on experience and location in the United States. Additionally, benefits such as health insurance, retirement plans, and potential bonuses may be available.
This position of Field Marketing Manager at Skillsoft presents an exciting opportunity for those passionate about making an impact in the public sector through effective marketing strategies. The role not only emphasizes strategic marketing execution but also offers considerable room for career growth within a leading global organization. Interested applicants who meet the qualifications may want to consider applying to join Skillsoft’s forward-thinking team.
This job offer was originally published on himalayas.app
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
