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Ahrefs, a prominent SaaS marketing platform, seeks an Events Marketing Manager to shape and execute its events marketing strategy, particularly in Europe. Founded on a robust AI-driven framework that enhances SEO and content marketing, Ahrefs operates internationally and is fully remote, promoting a culture of creativity and smart decision-making among its employees.
As the Events Marketing Manager, the candidate will play a vital role in overseeing the marketing strategy for Ahrefs' European events. This involves more than just logistical planning; the position focuses on the creative execution of events, such as the Evolve global conference series. Applicants will report to the Global Head of Events based in the U.S., contributing to a collaborative environment where cross-continental teams come together. This role further emphasizes a blend of strategic thinking and hands-on execution, ensuring that events resonate with the target audience.
The responsibilities of the Events Marketing Manager include:
Leading the event marketing strategy from the initial planning stages through to execution and post-event analysis. This involves audience targeting, multi-channel campaigns across email, social media, and partnerships, as well as registration drives and follow-up communications.
Acting as the primary point of contact for confirmed speakers at Ahrefs Evolve, ensuring smooth communication and an excellent experience from initial booking to post-event feedback. The manager will coordinate logistics with the Event Operations Manager to provide a seamless experience.
Owning the creative direction for Evolve and regional events, which includes all facets from booth design to overall brand experience. #Collaborate with designers to elevate the brand presence across multiple events.
Managing sponsorship requirements and creative design for booths in European field events, showcasing Ahrefs’ branding effectively and attractively.
Overseeing the development of promotional materials and swag to ensure alignment with brand standards.
Maintaining relationships with event venues and communities across Europe to foster collaboration and engagement.
Utilizing data to track and measure event performance, including attendance, engagement levels, and overall impact on branding.
To succeed in this role, the ideal candidate should possess:
Experience in B2B field marketing programs or event portfolios with a proven track record of managing both grassroots and large-scale activations.
Strong creative instincts, with a solid understanding of audience segmentation and how to construct event experiences that enhance registration and participant engagement.
Project management skills, ensuring multiple concurrent projects are effectively executed.
Excellent communication skills in English, both written and verbal, are fundamental to interface successfully with diverse teams and stakeholders.
Organizational abilities to maintain attention to detail while managing various timelines and vendor relationships.
A good grasp of event technology platforms used for registration and engagement is a bonus, reflecting the technical nature of the SaaS environment.
In addition to the core skills, preferred qualifications include:
A background in SaaS, technology, or digital marketing sectors, demonstrating an understanding of market trends.
Experience working across various regional markets and supporting event execution efforts in multiple countries.
Familiarity with SEO and content marketing practices, which align closely with Ahrefs' service offerings.
While the specific salary for the Events Marketing Manager role was not disclosed, Ahrefs positions itself as a competitive employer. The company values its employees and offers various benefits, including:
Annual company retreats providing opportunities for team bonding and networking.
A budget for conferences and continuous education to ensure employees remain industry leaders.
A generous paid time off policy to promote work-life balance.
Remote work equipment subsidies to create an efficient workspace at home.
The candidate who thrives in this position will be:
Self-motivated, able to make independent decisions while knowing when to escalate issues related to budget, project scope, or brand integrity.
Well-organized, handling multiple event-related tasks without sacrificing quality.
Willing to travel occasionally within Europe and to other regions like the U.S. and Singapore for select events, capitalizing on networking opportunities that enhance professional development.
In conclusion, the role of Events Marketing Manager at Ahrefs presents an exciting opportunity for professionals passionate about event marketing in a dynamic and innovative organization. With the focus on creating memorable brand experiences through physical and digital spaces, this position is pivotal in engaging potential customers and reinforcing Ahrefs' industry presence.
This job offer was originally published on jobicy.com
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