Director of SEO and Agentic Search

Related keywords: digital marketing remote jobremote job data analystremote job online

Job Overview

LawnStarter, a prominent leader in the on-demand marketplace for lawn care and outdoor services, is seeking a Director of SEO and Agentic Search. This role is pivotal as LawnStarter aims to evolve from just lawn care services into a comprehensive platform for all home services. The company boasts over $150M in annual bookings and is focused on becoming the most recognized and trusted brand in its category. The selected candidate will take charge of the organic search and AI discovery strategies across the brand's portfolio, ensuring that customers can find LawnStarter via emerging AI search technologies.

Responsibilities and Challenges

The Director of SEO will lead an innovative team responsible for enhancing organic discovery. The current landscape has shifted from a traditional ranking system to one where recommendations are paramount. Homeowners seeking services now depend on platforms like ChatGPT, Claude, and Google AI for guidance. Therefore, the Director will have to:

• Develop a brand presence across various channels, including PR, journalistic platforms, community platforms, and reviews.
• Utilize proprietary and first-party data to provide insights into industry metrics, which can be leveraged for AI-driven visibility.
• Set the vision and standards for competing in the organic search arena and ensure that the brands are authoritative and trusted sources in AI search results.

The role comes with its unique challenges, such as:

• Recovering traffic for brands that have seen a significant decline, pinpointing issues which may include algorithm changes, content quality, or AI-driven competition.
• Adapting to and winning in an era dominated by AI solutions, which significantly alter how users discover content and services online.
• Creating measurement frameworks that translate AI search metrics into actionable insights for the business.

Skills and Qualifications

Potential candidates for this strategic position will need a keen understanding of both traditional SEO and evolving AI technologies. Requirements include:

• Experiential knowledge of adapting content strategies for AI visibility, especially how LLMs (large language models) and answer engines assess and verify online content.
• Proven ability to implement comprehensive external visibility strategies that position the brand favorably in industry ecosystems.
• A business-centric perspective, emphasizing the importance of organic search as a key revenue driver rather than merely a traffic-generating tool.
• Strong analytical skills to diagnose issues quickly, separating essential data from noise to inform swift action.

Leadership Role

In this role, the Director will not only lead a small yet formidable team comprising of an SEO analyst and a research editorial group but also work in synergy with various departments, such as Engineering and Product. The success of the Director of SEO means that they will effectively:

• Shape company-wide priorities and act as a crucial knowledge base on organic discovery.
• Employ a no-code publishing infrastructure, allowing quick adjustments to content strategies as needed.
• Cultivate hiring practices that embrace the future direction of SEO and content development in the business.

Salary and Benefits

While specific salary details are not provided, it can be inferred that due to the seniority of the position and the required expertise, the compensation would likely be competitive, aligning with industry standards for similar roles in digital marketing and SEO leadership. In addition, various benefits would typically accompany full-time roles, including health insurance, remote work flexibility, and potential profit-sharing or performance bonuses.

Conclusion

The Director of SEO and Agentic Search at LawnStarter presents an exciting opportunity for candidates who are pacesetters in the rapidly evolving field of digital marketing. This position is not just about keeping up with traditional SEO but revolutionizing the approach to visibility in a world where AI is becoming the primary interface for consumer decision-making. Candidates who are forward-thinking, innovative, and strategically minded will find this role a chance to leave a lasting mark on how services are discovered online.

This job offer was originally published on jobicy.com