Director, Enterprise Product Marketing

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Overview

Instacart is on a mission to transform the grocery industry by making food access simpler and more enjoyable for everyone. The company believes in creating flexible earning opportunities for their personal shoppers while also fulfilling the everyday grocery needs of communities. They are currently looking for a Director, Enterprise Product Marketing, a key role that will help shape Instacart's strategy in a rapidly evolving market.

Job Location

The position is remote, with a focus on candidates based in select provinces in Canada, specifically Ontario, Alberta, British Columbia, and Nova Scotia. This offers flexibility in work arrangements, allowing team members to work from home, an office, or even a coffee shop.

Role Overview

In this pivotal role, the Director of B2B Enterprise Product Marketing will serve as the strategic engine driving the marketing efforts for Instacart's enterprise platform. This position is critical at a time when grocery retailers and consumer packaged goods (CPG) brands are navigating through a significant transformation in the grocery landscape, where the demand for e-commerce and data solutions is on the rise. The successful candidate will be integral in translating complex enterprise technology into compelling marketing messages that resonate with decision-makers in the grocery sector.

Responsibilities

In the first year, the candidate will be expected to:

• Develop a unified go-to-market strategy for the enterprise platform, ensuring alignment across various departments including Product, Business Development, and Customer Success.
• Create a differentiated market presence for Instacart by crafting compelling narratives and multi-channel campaigns, establishing the brand as a leading name in e-commerce solutions for grocery retailers.
• Build and lead a high-performing product marketing team with four direct reports, ensuring clear communication and prioritization.
• Move the sales pipeline forward through effective marketing strategies involving awareness and lead generation campaigns across diverse avenues such as events, paid media, and partnerships.
• Develop frameworks to facilitate a global market entry, enabling the expansion of Instacart Enterprise into new geographic areas.

Required Skills and Qualifications

The ideal candidate will possess the following qualifications:

• A minimum of 10 years of B2B marketing experience in a SaaS environment, particularly in product marketing across multiple product lines.
• Demonstrated experience in people management, with the ability to grow and develop marketing teams effectively.
• Proven ability to execute full-scale, multi-channel B2B campaigns that successfully drive both awareness and lead generation.
• Strong communication skills are essential, as the candidate will need to distill complex technical topics into engaging narratives for senior-level audiences.
• Familiarity with developing positioning and messaging frameworks, as well as thought leadership strategies that help in creating sales enablement materials.
• Ability to manage multiple high-stakes projects concurrently while prioritizing effectively and influencing stakeholders.
• Proficiency in Google Slides and a fundamental understanding of marketing analytics are preferred.

Preferred Qualifications

While not mandatory, the following skills and experiences would be favorable:

• Experience in marketing to retailers or grocery-related audiences, with an understanding of their unique challenges.
• Background in marketing for various company sizes, from large enterprises to SMBs.
• Experience in a high-growth startup or scale-up setting, allowing for adaptability in dynamic environments.
• Technical prowess that enables partnerships with product and engineering teams is also a plus.

Salary and Benefits

Instacart boasts a competitive compensation package tailored to the location of the employee's permanent work environment. For candidates based in Canada, the estimated base pay range is between CAD $203,000 and CAD $214,000. Additionally, new hires in this role may be eligible for equity grants, which adds a valuable incentive for candidates. Instacart also offers comprehensive benefits that align with the industry standards, emphasizing the importance of employee well-being and satisfaction.

Conclusion

This role is a brilliant opportunity for marketing professionals interested in making significant contributions to a leading player in the grocery tech space. The ideal candidate would thrive in a dynamic environment, be articulate in marketing strategies, and have a fund of experience in both B2B marketing and product marketing. With its flexible work culture and commitment to the grocery sector, Instacart represents an attractive employer for top marketing talent.

This job offer was originally published on jobicy.com