The position announced is for Director of Product Marketing B2B at Tripadvisor, located in the UK. The role is designed for experienced B2B marketers and will involve leading a dedicated product marketing team.
Job Description
Tripadvisor is seeking a results-oriented individual to spearhead its B2B product marketing team. The ideal candidate will fulfill a dual role as a "player coach", enhancing the team's performance while also being actively engaged in crafting marketing strategies. The employer emphasizes a critical understanding of B2B marketing strategies along with a robust background in product marketing management (PMM). This leader will be pivotal during a phase of considerable investment and growth for the organization.
Key Responsibilities
The Director will have multiple responsibilities, organized as follows:
Strategic Leadership
Develop and manage a high-performing product marketing team with a focus on promoting a culture of innovation and excellence.
Create and implement product marketing plans that resonate with business objectives and fuel growth.
Work closely with other leaders to establish and execute the company’s long-term B2B investment and growth strategies.
Market Analysis and Positioning
Collaborate with research teams to conduct market analysis and user research, identifying customer needs to inform product strategies.
Develop clear messaging and product positioning that sets Tripadvisor apart from competitors.
Product Launch and Go-to-Market Strategy
Ensure successful product launches by overseeing strategic planning and execution.
Work with various departments—such as sales, product management, and customer success—to guarantee cohesive entry into the market.
Performance Measurement and Optimization
Set metrics to evaluate success in product marketing and continuously measure outcomes against provided goals.
Utilize data-driven insights for optimizing marketing strategies and achieving measurable improvements.
Team Development
Mentor team members and foster their career growth and skill development.
Encourage a creative culture that emphasizes accountability and continual improvement.
Hands-On Execution
Be prepared to engage directly with projects, demonstrating a can-do attitude.
Stakeholder Collaboration
Engage with Product Management and other stakeholders to foster productive relationships and communication concerning marketing strategies.
Required Qualifications
The ideal candidate should possess:
8+ years of experience in product marketing management and a proven track record in key B2B marketing competencies like writing and campaign development.
5+ years of leadership experience managing large, successful teams.
Ability to measure and optimize marketing outcomes utilizing data.
Exceptional leadership skills to inspire and motivate the team.
Strong communication and interpersonal skills.
A Bachelor's degree in marketing, business, or a related field (an MBA is preferred).
A base salary, annual bonus, and equity opportunities.
Flexibility to work in a remote-friendly environment, with options for onsite work.
A flexible schedule and emphasis on work-life balance as a core part of company culture.
Charitable donation matching for employee giving.
Tuition assistance for career advancement opportunities.
An annual lifestyle benefit that can be spent on travel, wellness, or personal preferences.
Enjoy travel perks that can contribute to employee development.
Access to competitive health benefits.
Company Culture and Values
Tripadvisor is committed to fostering an environment that:
Encourages motivation driven by talent and ambition.
Values curiosity and challenges the norm.
Promotes collaboration and respect among team members.
Prioritizes customer service and strives for remarkable experiences.
Acknowledges the process of striving for better outcomes, thus creating a safe space for mistakes and improvements.
Conclusion
This Director position at Tripadvisor offers a unique opportunity for professionals passionate about product marketing and B2B strategies to contribute to a dynamic organization and play a significant role in its growth. Successful candidates will have substantial flexibility and a strong support system to foster their personal and professional growth.
This job offer was originally published on jobicy.com
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