Direct Response Copywriter

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Overview

Petlab Co., a leader in the Direct-to-Consumer (DTC) pet supplement market, is actively seeking a Direct Response Copywriter to join their dynamic team in the UK. This is a full-time remote position, with monthly travel to the central London office. As Petlab Co. continues to expand, the company is looking for an enthusiastic copywriter who will have a significant role in driving revenue growth through innovative advertising strategies and compelling copy.

Company Background

Founded in 2018, Petlab Co. has quickly become a powerful presence in the pet supplement industry, boasting over 50% market share and impressive nine-figure revenues. The company prides itself on its rigorous scientific approach to customer acquisition, aiming to create healthier, happier lives for pets. With a focus on innovation and growth, Petlab Co. is expanding its product range and enhancing its customer engagement strategies, presenting a unique opportunity for prospective candidates.

Job Responsibilities

As a Direct Response Copywriter, you will own and drive the revenue growth for key products by creating, testing, and optimizing short-form video advertisements and funnels. Your role will include collaborating with media buying and video editing teams to develop compelling ad creatives and effectively analyzing data to track performance. Persistence, understanding of consumer behavior, and a knack for conversion rate optimization will be critical in your success. Your responsibilities will entail:

• Crafting punchy, high-impact short-form video scripts and longer-form presell advertorials for various platforms.
• Engaging in a rigorous testing process for ads, adapting strategies based on performance data.
• Leveraging your understanding of consumer psychology to design effective ad campaigns that resonate with target audiences.
• Collaborating in a high-energy team environment to brainstorm new ideas and iterate on creative concepts.
• Managing multiple projects efficiently while ensuring high-quality output.

Ideal Candidate Profile

The ideal candidate for the Direct Response Copywriter position should possess a solid background in copywriting with a focus on direct response marketing. Requirements include:

• 3-5 years of hands-on experience in creating high-performing short-form video ad scripts and advertorials.
• Strong empathy for consumers and the ability to analyze user data to inform strategies.
• A data-driven mindset, capable of dissecting performance metrics and swiftly iterating to improve campaign success.
• Excellent organizational skills to manage multiple concepts and campaigns concurrently.
• Strong communication abilities for articulating strategies and collaborating with team members.
• Proven success in scaling direct response campaigns, either in a brand context or through agency work.
• A robust understanding of the elements that make a product stand out.

Work Culture and Benefits

Working at Petlab Co. promises to be an engaging experience due to its innovative, fast-paced environment. The company emphasizes collaboration, experimentation, and a commitment to excellence. You will have access to:

• Data-Driven Culture: Expect clear reporting and actionable insights from their analytics team.

• Collaborative Environment: Team-based projects where ideas are welcome from all employees.

• Systematic Experimentation: An emphasis on continuous testing and learning to discover effective strategies.

• Flexible Working Hours: Flexibility to manage your time, whether working from home or traveling.

• Employee Development: Financial support for books and professional development courses.

• Generous Leave Policies: 28 days of annual leave plus public and bank holidays, along with enhanced maternity/paternity leave.

• Health and Wellness: Employee Assistance Program, pension scheme contributions, and wellness initiatives such as puppy therapy and gym memberships.

Application Process

Petlab Co. is committed to building a diverse and inclusive workplace, welcoming applications from individuals of all backgrounds. If you find excitement in crafting persuasive copy and have a passion for pet welfare, consider applying for the Direct Response Copywriter position. Your contributions will be pivotal in helping shape the future of Petlab Co. and the lives of pets and their owners, while advancing your career in a vibrant and supportive environment.

Conclusion

In conclusion, this role as a Direct Response Copywriter at Petlab Co. offers an exceptional opportunity for those looking to integrate their copywriting skills with a passion for pets. With attractive benefits, a focus on professional growth, and the chance to be part of a rapidly expanding company in a booming industry, interested candidates are encouraged to apply and make a meaningful impact in the pet health sector.

This job offer was originally published on remotive.com