Related keywords: social media marketing remote jobsocial media remote jobdigital marketing remote job
The Digital Marketing & SEO Specialist position is a freelance, remote role focusing on enhancing organic search visibility, managing paid campaigns, and marketing through social media for a premium e-commerce brand. This position is aimed at professionals who can drive growth and establish a significant online presence for the products.
The employer for this position is Magic, a boutique e-commerce brand based in the United States that specializes in premium home furnishings and artisan décor items. The company values craftsmanship and storytelling through quality products designed to enhance living spaces. It maintains a lean and professional approach, aiming for long-term growth by applying high standards in all aspects of their operations.
The role's primary mission is to accelerate organic search, paid campaigns, and social media strategies to transform the artisan product line into compelling digital content that successfully drives qualified traffic and conversions. The specialist will have ownership over end-to-end SEO processes, manage daily social media publishing, and develop partnerships through influencer programs to build brand awareness within the home furnishings sector.
SEO Planning and Execution: Develop and implement strategies for both organic SEO and paid search to boost traffic to the website and increase conversion rates. Responsibilities include conducting keyword research, on-page optimization, and maintaining basic technical SEO hygiene.
Content Management: Create and manage content briefs tailored to product specifications, optimizing them based on category themes to enhance search visibility.
Social Media Strategy: Regularly publish engaging posts on platforms such as Facebook, Instagram, Pinterest, and X (formerly Twitter), as well as exploring newer platforms like TikTok. Create diverse content such as carousels, captions, reels, and product-led posts, all aligned with the brand's voice.
Influencer Marketing Management: Identify suitable influencers within the home decor niche for outreach, develop partnerships, negotiate deliverables and timelines, and track outcomes for reporting and analysis.
Brand Storytelling: Translate product characteristics and design heritage into inspiring and engaging content that aligns with the home furnishings sector.
Performance Analytics: Monitor and report on SEO, paid, and social media performances, providing insights on wins, learnings, and future action points based on data-driven analysis. Recommend optimizations tailored towards improving ROI across digital channels.
Essential Skills: The role requires proven experience in managing both organic SEO and paid search campaigns, alongside strong hands-on capabilities in social media management across key platforms. Understanding influencer outreach is also critical, as is proficiency in copywriting and content creation with a meticulous attention to detail.
Technical Proficiencies: Candidates must possess skills in on-page SEO, keyword research, social media content creation (including carousels and reels), and basic technical SEO. Familiarity with analytics tools, creative software like Canva, and platforms for publishing are also crucial.
Soft Skills: The ideal candidate should be self-reliant, a quick learner, and able to adapt to varying specifications in a fast-paced home furnishings market. Key attributes should also include strong communication skills, reliability, and a solutions-oriented approach to challenges.
This is a fully remote position, allowing applicants to manage their work environment efficiently. However, candidates must meet specific technical requirements including:
The successful candidate will work on a full-time schedule of 40 hours per week, specifically from Monday to Friday, 9:00 AM to 5:00 PM Pacific Standard Time.
Compensation for this position is set at $7.00 per hour. It is important to note that no benefits package is included with this role.
Ideal applicants should be self-starters who can manage SEO, social media, and influencer initiatives without requiring excessive oversight. They should pride themselves on delivering error-free and timely work while enjoy crafting compelling product narratives that resonate with aesthetic-minded consumers. Additionally, those looking for a long-term role in a boutique brand and who can successfully balance strategic planning with practical execution are encouraged to apply.
This job offer was originally published on jobicy.com
This job offer summary has been generated using automated technology. While we strive for accuracy, it may not always fully capture the nuances and details of the original job posting. We recommend reviewing the complete job listing before making any decisions or applications.
